Mister Freedom® x Sugar Cane mfsc FW2020 collection preview: “TRUCK STOP”, “WATERFRONT SURPLUS”, and “SPORTSMAN” (made in USA and Japan)

FW2020 Mister Freedom® x Sugar Cane Co “TRUCK STOP”.

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

 

FW2020 Mister Freedom® x Sugar Cane Co “SURPLUS” catalog.

Mister Freedom® x Sugar Cane “SURPLUS” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “SURPLUS” FW2020 mfsc collection ©2020

 

FW2020 Mister Freedom® x Sugar Cane Co “WATERFRONT SURPLUS”.

Mister Freedom® x Sugar Cane “WATERFRONT SURPLUS” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “WATERFRONT SURPLUS” FW2020 mfsc collection ©2020

 

FW2020 Mister Freedom® x Sugar Cane Co “SPORTSMAN” catalog.

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

MF® Ball-T color options, “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Dear Friends,

Hope everyone is faring well under the circumstances, staying healthy, sane and positive. I won’t dwell on current events as your news sources are probably handling that daily, just hoping you are finding ways to navigate through these uncharted waters well, and safely.

We’ve kept on truckin’! Here are the fruits of our Mister Freedom® x Sugar Cane (mfsc) collaboration this Fall 2020. The line-up this season consists of the following groupings, produced in Japan and USA (regrouped in the above photos by “stories” rather than Country of Origin, with some style crossovers.)

TRUCKSTOP” is a new capsule, drawing inspiration from the colorful world of the American independent trucker, with Mid-West style influences spanning 1950s to 1970s. Think Smokey & The Bandits, Convoy, Citizens Band Radio (CB), vintage Overdrive magazines, River Rat and the 1973 US trucker strike
Made in Japan, the line-up includes:
a) PIONEER Jacket:
* Midnight denim, selvedge 16 Oz. indigo warp x black weft.
* Wool plaid, 21 Oz.
b) DEPUTY Pants:
* Midnight denim, selvedge 16 Oz. indigo warp x black weft.
* NOS brushed Dobby stripe, brown.
c) DUDE RANCHER Shirt:
* “Joan” woven plaid, selvedge, 8.25 Oz.
* Indigo denim, selvedge 7.25 Oz.
d) MAVERICK Jacket:
* “Malibu” denim, selvedge 12 Oz.
* “Ice-Blu” denim, selvedge 12 Oz.
* “Malibu” x “Ice-Blu” combo.

WATERFRONT SURPLUS” is an old mfsc favorite, a nautical grouping inspired by 1930’s US Navy and French Marine Nationale utility uniforms, local-made and custom-tailored dungarees, with the usual liberties we take with military-inspired classics. Made in Japan, this line-up includes:
a) PRIVATEER Roll-Neck:
* Cotton rib, indigo-dyed.
* Cotton rib, natural.
b) MF37 SNIPES Shirt:
Blue chambray, BR selvedge 5 Oz.
c) MF51 FIELD Shirt:
* Melton wool, 10 Oz., navy blue.
* Melton wool, 10 Oz., indigo-dyed.
d) NCT CHINOS:“Okinawa” selvedge denim, 12 Oz.

“SURPLUS” is our on-going catalog of original classics and mfsc re-issues. Made in Japan, FW2020 additions include:
a) ROAMER Car Coat:
Heavy wide-wale corduroy, old black, 14 Oz. (w/ Troy blanket lining.)
b) SECOYA Shirt:
Heavy flannel, indigo-dyed yarns, selvedge, 8.25 Oz.

The SPORTSMAN” is our on-going catalog of original classics. Made in USA, FW2020 additions include:
a) ARISTOCRAT Shirt:
* Cotton Oxford, selvedge, blue.
* Cotton Oxford, selvedge, white.
b) Continental Sportcoat and Trousers “RIVE GAUCHE”:
Heavy corduroy, cognac brown.
c) BALOO Jacket:
Combination black tea-core cowhide and brown sheepskin panels.
d) RANCH BLOUSE & CALIFORNIAN Lot.64:
SC66 indigo denim, selvedge 14 Oz., NOS plaid pocketing.
e) CALIFORNIAN Lot.674:
“Hawaii” indigo denim, selvedge 14 Oz.
f) FEED Cap:
* 6 Panel pattern, NOS selvedge denim.
* 5 Panel pattern, orange mesh & “Malibu” selvedge denim.
g) BALL-T’s:
Tubular “Stanley” all-cotton slubby jersey knit.
* Black body / white sleeves.
* Black body / royal blue sleeves.
* Royal blue body / white sleeves.
h) TOPSIDERS:
New Old Stock (NOS) 100% cotton herringbone twill, 8.5 Oz., brown (gunpowder tea color).

As always, besides the classic vintage style references, the common thread in all these original garments is our on-going commitment to ethical manufacturing and resistance to fast fashion.

Drop dates for this latest Mister Freedom® x Sugar Cane SS2020 mfsc line-up are in the coming months. We are expecting deliveries between August and September 2020, as Japan and USA factories gradually complete production. Feel free to contact sales@misterfreedom.com with questions you may have, although full specs will only be available at the time each garment is released and documented on this blog.

Lastly, I know that you, as a consumer, have many options in selecting menswear apparel to match your aesthetics, ethics, and budget. I am therefore particularly grateful and indebted to all our supportive patrons, who have yet-again made another season of mfsc possible.
Thank you for supporting creativity, for keeping small businesses in business, and for
making us look good.
Stay safe and stay cool my friends.

Love from Sunny California,

c

?✌????

Christophe Loiron
Mister Freedom®
7161 Beverly Blvd.
Los Angeles, CA 90036
USA
(t) 323.653.2014
www.misterfreeedom.com

Mister Freedom® “COWBOY” jacket, Selvedge Pique Edition, mfsc SS2019 Sportsman catalog, Made in USA.

 

Mister Freedom® “COWBOY” Jacket, Selvedge Piqué Edition.
SS2019 Sportsman Catalog.
Made in USA.

Piqué (pee-kay), a “woven fabric with cords (wales) running warpwise”, is sometimes referred to as Bedford Cord.

Piqué jeans with matching jackets became popular with young adults in the early 1960’s, as a casual alternative to blue denim, with Levi’s® leading the trend with its 911 series released in a palette of subtle colors.
“Color jeans”, of assorted woven patterns and from several makers, made their way to American campuses, city streets and film sets. Lee Riders® was popular for its sateen “Westerner” models, Levi’s® for its pique and twills, and Wrangler® for its twill and light blue denim versions. Style icons like Steve McQueen or Paul Newman adopted their own favorites on and off screen, unwillingly promoting the style, contributing to its cool easygoing sixties fashion vibe today.

Our 100% cotton 12.05 Oz. piqué fabric features fine raised vertical cords on the face, with a contrasting waffle-like texture on the reverse. We are releasing it in two distinct color options: natural ‘wheat’ and a specific shade of ’vintage’ sage green. On close inspection, the wheat version features attractive minuscule brown flakes, as the yarn is unbleached.

The Mister Freedom® “Cowboy” jacket pattern is our twist on the classic 1960’s trucker-style jacket, and was initially introduced to our Sportsman Catalog sometime in 2015. The “Cowboy” is available in a traditional dark indigo NOS Cone mills 12.5 Oz denim twill, a beautiful lighter indigo “Malibu Sea” 14 Oz. selvedge denim milled in Japan, a NOS wheat color Cone Mills 12.5 Oz selvedge denim, a black-coated denim, and a special “Rodeo” edition.

The mfsc COWBOY Jacket Piqué Edition is designed in California by Mister Freedom® and manufactured in the USA in collaboration with Sugar Cane Co.

SPECS:
FABRIC:
100% cotton 12.05 Oz. piqué fabric, selvedge, milled in Japan.
Two color options:
a) Sage green
b) Wheat (unbleached natural color)

DETAILS:
* Fairly trim silhouette, sixties vibe.
* Original MF® slanted flap chest pockets.
* Original MF® cast brass tack buttons.
* MF® tonal “M” stitching on pockets.
* Fabric selvedge displayed on front panel fold.
* NOS woven stripe fabric accents on pocket flap facing.
* Buttoned cinch-waist side tabs.
* Copper rivet reinforcements backed by leather washers for pockets and sleeve placket.
* Double MF® labeling: Early workwear style printed cloth “Buckaroo” mfsc neck label and woven original “Yucatán” inner waistband label.
* 100% coton tonal stitching, with red chainstitch accent on the inside.
* Made in USA.

SIZING/FIT:
The Piqué Cowboy Jacket comes UN-WASHED (i.e. raw/loomstate) and is cut so that the measurements match the labeling after an initial cold soak/line dry.

Please note that some light color bleeding might be expected from the light brown leather washers after the initial soak, resulting in some faint color transfer visible on the wheat version. This will subside with subsequent wash cycles.

We recommend our usual method for raw cotton garments:
* 30-40mn cold soak with intermittent hand agitation, in washing machine or bath tub.
* Spin dry cycle (if using a machine).
* Hang dry.

As I did with all previous versions of the MF® Cowboy Jacket, I opted to size down to a Small (36) in this SS2019 Piqué edition. I am usually in between sizes (36 and 38) and went for the slimmer/shorter silhouette for this jacket. Note that unlike most denim fabrics, this piqué fabric will not stretch with wear.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.

MF® Cowboy Jacket Pique, Size 36 (rinsed/line dry)

CARE:
Wash when necessary.
Machine wash with cold water, gentle cycle, eco-friendly mild detergent and line dry.

NOTE: Some light color bleeding might be expected from the light brown leather washers after the initial soak or first washes, resulting in some color transfer visible on the wheat version. This will subside with subsequent wash cycles. Do not use bleach, as this will ruin your jacket, nor use hot water, as that might fix the color transfer permanently.

Available RAW/unwashed.
Sage green or Wheat.
SIZES:
X-Small (34)
Small (36)
Medium (38)
Large (40)
X-Large (42)
XX-Large (44)

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.

Thank you for your support,
Christophe Loiron
Mister Freedom® 2019

Mister Freedom® COWBOY Jacket, “Okinawa 301” denim, RODEO edition, Fall 2018 Sportsman catalog, Made in USA.

Mister Freedom® Cowboy Jacket, “Okinawa 301” denim, “RODEO” Limited Edition & solid.
FW2018 Sportsman catalog.
Made in USA.

As one might have gathered from the MF® Fall-Winter 2018 lookbook, we decided to play around with ‘branding’ this season, taking pointers from old school chainstitch embroidery jobs we’ve seen on vintage clothing through years of collecting. Inspired by classic collegiate award jackets, 1950’s rodeo events promo outfits, old custom-branded work uniforms, we are releasing several limited edition MF®-branded pieces this Fall.

We translated some of our favorite T-shirt graphics into rayon embroidery, picking a few traditional garment patterns as candidates for “walking billboards”, following Henry Ford’s good words of advice, “A man who stops advertising to save money is like a man who stops a clock to save time.”
An obvious choice was the MF® Cowboy Jacket, a classic “trucker” style denim jacket we introduced during Fall 2015. Several iterations have included a 12.5 Oz. dark indigo denim version, a 13 Oz. “Malibu” denim lagoon-blue rendition, a wheat denim Cone Mills issue, and the most recent black-coated denim SS2018 release.

Unless you have already decided to adorn the rear panel of your “Cowboy” jacket with vintage AC/DC patches, or opted for hand-stitched artwork customization (see our friend John B‘s impressive MF® Ranch Blouse), there hasn’t been any good reason yet to get photographed from behind… until this release. Forget elevator selfies, you’re gonna need a friend to capture this baby!

The Fall 2018 Cowboy jacket features the popular sugarcane fiber/cotton denim blend developed by the R&D lab at Sugar Cane Co (did you know they now have an official IG account!?), an old mfsc favorite known as “Okinawa 301”, this time milled in a whooping special weight of 16.25 Oz.! The “Okinawa” denim is notorious for its desirable patina potential, and has been featured many times in Mister Freedom® x Sugar Cane mfsc collaborations throughout the past 12 years.

The jacket is available full-on Rodeo style for the bad hombre, or plain-back, without embroidery.
An alternative is to just go nuts and customize your own. See below leather appliqué prototype, a one-of-a-kind hippy job done in-house, while the boss was playing badminton. It features an original free-hand “creation”, a California desert scene with a flying UFO (or sombrero, according to your level of sun exposure), made from left-over veg-tan leather scraps from the MF® Campus jacket production. Have at it.

 

One-of-a-kind customized MF® “Cowboy” jacket, raw, rinsed, and tanned in the California sun. (Not for sale)

The mfsc COWBOY Jacket in “Okinawa 301” denim is designed in California by Mister Freedom® and manufactured in the USA in collaboration with Sugar Cane Co.
The limited-edition RODEO version is chainstitched in Japan, using Toyo Enterprise’s expert craftsmanship and experience with traditional Americana-style embroidery.

SPECS:
FABRIC:
“Okinawa 301” denim, a sturdy and hairy 16.25 Oz. left-hand twill indigo denim, white with green line selvedge ID. Milled in Japan on narrow shuttle looms, from a blend of 20% Okinawan recycled sugar cane fibers and 80% cotton. This fabric is exclusive to Toyo Enterprises.

DETAILS:
* Fairly trim silhouette, sixties vibe.
* Special RODEO version: all original MF® artwork on rear panel, 100% rayon thread traditional chainstitch embroidery.
* Original MF® slanted flap chest pockets.
* Original MF® cast ‘silver’ shank buttons.
* MF® yellow “M” stitching on pockets.
* Orange and yellow combination stitching.
* NOS woven plaid fabric accents on pocket flap facing.
* Buttoned cinch-waist side tabs.
* Copper rivet reinforcements backed by leather washers for pockets and sleeve placket.
* Natural veg-tan debossed leather MF® original patch.
* All cotton thread chainstitch construction.
* Made in USA, embroidered in Japan.

SIZING/FIT:
The “Okinawa 301” Cowboy Jacket comes UN-WASHED (i.e. raw/loomstate) and is cut so that the measurements match the labeling after an initial cold soak/line dry.
We recommend our usual method for raw indigo denim garments:
* 30-40mn cold soak with intermittent hand agitation, in washing machine or bath tub.
* Spin dry cycle (if using a machine).
* Hang dry.
* As an optional step, wear the garment briefly while still damp, in order to shape it to your body and set your own creases. Hang and let fully dry (try to shape the jacket on the hanger to look as if you are still wearing it.)
Following this routine, the garment will be quite stiff when dry, due to the re-activated starch contained in the denim fibers. This is perfectly normal and expected for fabrics not processed with unnecessary softeners at the milling stage. This temporary stiffness will rapidly subside with normal wear.

As I did with all previous versions of the MF® Cowboy Jacket, I opted to size down to a Small (36) in this “Okinawa 301” edition. I am usually in between sizes (36 and 38) and went for the slimmer/shorter silhouette for this jacket. As with all denim twills, but even more so with this particular ‘Okinawa’ sugarcane fiber denim, shrinkage and stretching will occur for a while and will depend on the wearer’s body, activities and initial fit.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.
(Please note that the debossed graphic on the veg-tan MF® leather patch will naturally ‘flatten out’ when soaked in water.)

CARE:
Wash when necessary.
We recommend turning the jacket inside out to avoid marbling on the indigo side.
Hand washing can be a good option for those concerned with specific wear patterns and high-contrast color fades. Otherwise, machine wash inside out with cold water, gentle cycle, eco-friendly mild detergent and line dry.
Patina will develop according to activities and frequency of wear. For a natural patina and attractive indigo contrasts, refrain from over-washing your denim jacket. Just enjoy the journey and your ethically-made garment will age gracefully!

Available RAW/unwashed, plain-back or “Rodeo” limited edition.
SIZES:
X-Small (34)
Small (36)
Medium (38)
Large (40)
X-Large (42)
XX-Large (44)

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.

Thank you for your support,
Christophe Loiron
Mister Freedom® 2018

Mister Freedom® Cowboy Jacket, Malibu Denim edition, Sportsman Spring 2016, made in USA.

 

Cowboy-Alley

“Here Comes Loiron”

Cowboy-Malibu-Jkt

Cowboy-Jacket-Malibu-1

 

Cowboy-Jacket-Malibu-5

Cowboy-Jacket-Malibu-4

 

Cowboy-Jacket-Malibu-8

Cowboy Jacket, Malibu Sea Denim Edition
Sportsman Spring 2016
Made in USA

For Spring 2016 the first addition to the Mister Freedom® SPORTSMAN catalog, our blob-like growing collection of ‘classics’ with an Army-Navy Surplus store vibe, is a new edition of the MF® Cowboy Jacket. We are using the precious final yardage of Malibu Sea denim we had in stock to make a limited run of that jacket, previously released in both blue and wheat NOS Cone denim in 2015.

This “Malibu” denim is a 13 Oz. indigo-dyed denim twill milled in Japan, and features, brace yourselves, a solid white selvedge. More importantly, it stands out from the ocean of blue denim twills by its ridiculously handsome shade of blue, quite convenient to tone down the daily tuxedo.

“Gotta problem with my tux, pal?”

Here is a bit about that color, discussed as we introduced our Malibu Jeans in 2015:

“… For a touch of color, “Flipper” (1963) came to the rescue. We developed an indigo-dyed selvedge denim to match the washed-out indigo blue shade ever present in the old sea-faring Metrocolor movies and TV shows. During those ‘happy days’, denim distressing was often a DIY thing. Actors in character routinely wore their own personal (naturally-aged) jeans on set.Legend has it that Brando wore his own (studio-altered) Levi’s in “The Wild One” (1953).
For an extra salty seafarer look, the studios Wardrobe Depts distressed blue jeans with the help of bleach and pumice stone. Washed out blues blended better with beach scenery…
We wanted a similar effect without the bleach/distressed part, an indigo ‘Eastman Kodak’ blue, if you will. So we simply opted to start with a lighter shade of indigo for the warp yarn. Believe it or not, this proved much trickier and challenging for the Japanese mill than producing a dark indigo denim. So, there it is. Light blue indigo.”

The general pattern of the Mister Freedom® Cowboy Jacket is our take on the traditional trucker-type denim jacket, aka third-type jacket everyone is familiar with. We just tweaked a few cosmetic details such as front yoke and pocket shapes. The MF® Cowboy Jacket differs from our MF® Ranch Blouse series by its somewhat 60’s-70’s vibe, going “Here Comes Bronson” rather than “Grapes of Wrath”, more Hollywood margaritas than Dust Bowl moonshine.

The MF® Cowboy Jacket is designed and manufactured in California by Mister Freedom®, in collaboration with Sugar Cane Co.

SPECS:

PATTERN:
Inspired by traditional trucker-type denim jackets, aka third-type jackets.

FABRIC:
Original mfsc “Malibu Sea” denim, 13 Oz. indigo-dyed denim twill, solid white selvedge. Milled in Japan.

DETAILS:
* Fairly trim silhouette, sixties vibe.
* Fabric selvedge displayed on inside front panels.
* Original MF® slanted flap chest pockets.
* Original brass cast MF® branded buttons.
* MF® yellow “M” stitching on pockets.
* Orange and yellow stitch combination.
* Contrasting blue 2×1 denim pocket flap lining.
* All cotton thread chainstitch construction.
* Buttoned cinch-waist side tabs.
* Copper rivet backed by leather washers for pockets and sleeve placket reinforcements.
* Debossed leather MF® original patch.
* Made in USA.

SIZING/FIT:

The blue denim Cowboy Jacket comes UN-WASHED (=raw) and is cut so that the measurements match the labeling after an initial cold soak/line dry.

We recommend our usual method for raw blue denim garments:
* 30-40mn cold soak with intermittent hand agitation, in minimally-filled washing machine or bath tub.
* Spin dry cycle (if using a machine).
* Hang dry.
* As an optional step, wear the garment briefly when still not fully dry, in order to slightly shape it to your body and set creases. Hang and let fully dry.
When following this routine, the denim garment will dry quite stiff, due to the re-activated fabric starch contained in the cotton yarns. This is normal and will subside with normal wear.

As I had done with the wheat version of the Cowboy Jacket, I opted to size down to a Small (36) in this Malibu edition. I am in between sizes (36 and 38) and went for the slimmer/shorter silhouette.

Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.

Cowboy-Jkt-SizingCowboy-Fit

CARE:
Wash when hygiene dictates and common sense prevails.
We recommend turning the jacket inside out to avoid marbling on the indigo side.
Hand washing can be a good option for those concerned with specific wear patterns and high-contrast colors fades. Otherwise, machine wash inside out with cold water, gentle cycle, eco-friendly mild detergent and line dry.

Please note that the debossed graphic on the leather patch will naturally ‘flatten out’ when soaked in water.

Available RAW/unwashed
SIZES:

X-Small (34)
Small (36)
Medium (38)
Large (40)
X-Large (42)
XX-Large (44)

Retail $ 369.95

Available from www.misterfreedom.comfine retailers around the World, and our Los Angeles ol’ pile o’ rags.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support,

Christophe Loiron
Mister Freedom®
©2016

Mister Freedom® Cowboy Jacket, NOS blue denim, Sportsman Fall 2015, made in USA.

“I pity the man who wants a coat so cheap that the man or woman who produces the cloth or shapes it into a garment will starve in the process.” Benjamin Harrison, President of the U.S., 1889-1893

“I pity the man who wants a coat so cheap that the man or woman who produces the cloth or shapes it into a garment will starve in the process.”
Benjamin Harrison, President of the U.S., 1889-1893

Cowboy-Blue-Denim-Jacket-6

Cowboy-Blue-Denim-Jacket-1

Cowboy-Blue-Denim-Jacket-3

Cowboy-Blue-Denim-Jacket-7

MF® Cowboy blue denim Jacket, NOS Cone, made in USA
Sportsman Fall 2015

Those familiar with some of my private after-hour rants will confirm that I’m not too big on consumerism (“the concept that an ever-expanding consumption of goods is advantageous to the economy“), mass marketing, and wasting resources in general. I find the “Think/Own less/Pay more” motto quite convincing, and personally live in relative detachment from un-necessary material possessions, however subjective the concept of must-haves is. I do own more vintage records than I need.
If my disdain for the accumulation of ‘things’ is not necessarily evident to the visitor of the ol’ pile o’ rags at 7161 Beverly, these feelings hopefully transpire once in a while via my blog posts. Much to the consternation of the Mister Freedom® sales department, I’d rather confess to existential concerns in awkward write-ups than concoct the perfect sales pitch.

Whether shopping for groceries or auto parts, the amount of tantalizing junk and gadgets one sees sitting on store shelves and inside push carts never ceases to baffle me. Some of my fine Angeleno counterparts cruising while staring at their phone screen might not have fully noticed yet, but there is stuff eeeeeeeverywhere. Stuff, stuff, stuff… All that ‘stuff’ is getting to me, ‘Falling Down’ style, with Boris Vian rapping “La Complainte du Progrès” on the turntable.

So now, it never fails. With each Mister Freedom® garment release, a side of me sincerely feels guilty bringing yet another manufactured widget on the market. Besides the paycheck that helps relieve the angst, it has become quite challenging for me to intellectually balance a strong anti-consumerism inclination with a professional occupation that basically consists in relentlessly adding clothes to closets.

There’s not much to discuss in regards to the particular style of our accoutrement du jour. The Mister Freedom® blue denim Cowboy Jacket is another MF® twist on a classic, this time a ‘type III’ trucker jacket, a pattern briefly addressed with the release of its wheat recent predecessor.

MF® Cowboy Jacket in wheat denim

MF® Cowboy Jacket in wheat denim

On the other hand, for those proclaiming a passion for denim like it’s the best thing since pizza, there’s always plenty to chew on regarding what manufacturing a pair of jeans involves. For instance, setting aside COO-related labor issues for a minute, our beloved blue jeans are not exactly Natures’s best friend when it comes to H2O… As compelling evidences of climate change keep pilling up, one doesn’t need to live in the Atacama Desert to realize the urgency to conserve and preserve water. This summer, complying California residents even had to refrain from hosing down the old SUV…

From the extensive industrial farming of the cotton crop, to the amount of water necessary for dye-houses to keep our rear ends wrapped in indigo, the tally appears to be around 2,900 gallons per pair. Add a few extra hundreds thanks to the combined efforts of an International band of geniuses who figured consumers would buy more jeans if only rigid denim was soft and distressed, and you can get that environmental footprint in super size. To complete the marketing ploy, the resulting stone-washed denim beauties tend to, surprise surprise, magically fall apart within a year, blown crotch and knees, and get dumped in landfills with no chance of being recycled. A vacuum for more demand has been created. All is well.

If MF®, as a small clothing brand, admits involvement in some stages of this not-so eco-friendly chain of events, just imagine what the garment-churning fashion giant conglomerates might have to confess…

Knowledge is out there, if you take the time to do a bit of research. Being aware of what goes on in your own closet, not just style-wise, can be depressing but is never a bad idea.
That is why I’m always grateful for documentaries and stories coming out of intelligent investigating journalism. If one can’t expect much from fashion publications, more preoccupied by not jeopardizing the flow of sponsors and advertisers than actually educating its audience, traditional news or entertainment media, on the other hand, do have scoops on the Garment Industry at times.
Randomly, Arte has some fine documentaries. Vice did an interesting bit a while back. The Guardian relaying this photo essay actually shed more light on Fashion than the latest issue of your favorite fashion magazine…
I recently came across an insightful Newsweek article, after watching a short French TV documentary mentioning the city of Tirupur, India. If you happen to wear clothes on a daily basis, that article is a must-read. Tirupur is better known as Knit City, playing a major role in feeding the avid consumer of fast-fashion with endless yardages of unbeatably-priced knitwear.
If someone you know owns a color T-shirt featuring a “Made in India” label, it was probably milled and dyed in Knit City, the reason why Wal-Mart could retail it for $10.00. The compulsive apparel bargain-hunter will find relief in learning that local farmers of that southern India region, as a motivation, have been enjoying the perks of purple-colored toxic rivers and invigorating water-borne diseases for decades.
Sorry ’bout that.

Below images are part of a photo essay by photographer Probal Rashid (©2012), exposing the environmental impact of the manufacturing industry in Bangladesh, India’s eastern neighbor, another favorite of the Fashion conglomerate.
Meet 9 year-old Jashim, collecting knitting mills remnants in the Turag river. You can hardly notice the dye-houses and tanneries’ contribution to the local bio diversity. The other gentleman is a local farmer attending his rice paddy. Again, the keen observer might notice the crusty white chemical layer atop the dark gunk locals are compelled to use as irrigating water.
I don’t know about you, but i’d be pretty f’in pissed-off if that were my field…

At this point, the aggravated consumer, claiming a limited budget, usually comes out with a quip along the lines of “But who the **** can afford a $70.00 T-shirt!?!”, to whom you can politely suggest that owning TWO instead of TWELVE might help.

Bottom line, most of you probably don’t need more clothes, let alone another denim jacket. And besides our commitment to supply fun projects to the small family-owned factory locally producing the Mister Freedom® Sportsman catalog, and a desire to keep our jobs in Los Angeles, we don’t even have much valid reasons for issuing one either.
So I thought I’d spare you the usual brand skit about how “awesome, superior, essential, authentic, second to none, blahh…” the Mister Freedom® blue denim Cowboy Jackets are, and leave you with the usual ‘vintage inspiration’ imagery instead.

Above vintage photos are shown for educational purposes only. To the best of our knowledge, credits are as follows:
* Richard Widmark’s photo in “The Law and Jake Wade” (1958) and M. Brando on the Dick Cavett Show (1973) courtesy of Getty Images.
* McQueen’s wardrobe sketch by Paul Zastupnevich for “The Towering Inferno” (1974) courtesy of this website via that one.
* Robert Redford in 1976 courtesy of Rex Features.

Having said that, the MF® Cowboy Jacket is designed and manufactured in California by Mister Freedom®, in collaboration with Sugar Cane Co.

SPECS:

PATTERN:
Inspired by traditional trucker-type denim jackets, aka third-type jackets.

FABRIC:
Limited New Old Stock Cone Mills indigo blue denim, 12.5 Oz., white/red line selvedge ID, sanforized. Milled in the USA.

DETAILS:
* Fairly trim silhouette, sixties vibe.
* Fabric selvedge displayed on inside front panels.
* Original MF® slanted flap chest pockets.
* Original brass cast MF® branded buttons.
* MF® yellow “M” stitching on pockets.
* Orange and yellow stitch combination.
* Blue 2×1 denim pocket flap lining.
* All cotton thread chainstitch construction.
* Buttoned cinch-waist side tabs.
* Copper rivet backed by leather washers for pockets and sleeve placket reinforcements.
* Debossed leather MF® original patch.
* Made in USA.

SIZING/FIT:

The blue denim Cowboy Jacket comes UN-WASHED and cut so that the measurements match the labeling AFTER an initial cold soak/line dry. This specific denim shrinks quite significantly.

We recommend our usual method for raw blue denim garments:
* 30-40mn cold soak with intermittent hand agitation, in minimally-filled washing machine or bath tub.
* Spin dry cycle (if using a machine).
* Hang dry.
* As an optional step, wear the garment briefly when still not fully dry, in order to slightly shape it to your body and set creases. Hang and let fully dry.

When following this routine, the denim garment will dry quite stiff, due to the re-activated fabric starch contained in the cotton yarns. This is normal and will subside with normal wear.

I went for the Medium (38) in the blue denim Cowboy Jacket, my usual size in msfc garments, although I had opted to size down to a 36 with the wheat version.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.

Cowboy Jacket NOS Dneim

CARE:
Wash when hygiene dictates and common sense prevails.
We recommend turning the jacket inside out to avoid marbling on the indigo side.
Hand washing can be a good option for those concerned with specific wear patterns and high-contrast colors fades. Otherwise, machine wash inside out with cold water, gentle cycle, eco-friendly mild detergent and line dry.

Please note that the debossed graphic on the leather patch will naturally ‘flatten out’ when soaked in water.

Available RAW/unwashed
SIZES:

X-Small (34)
Small (36)
Medium (38)
Large (40)
X-Large (42)
XX-Large (44)

Retail $ 369.95

Soon available from www.misterfreedom.comfine retailers around the World, and our Los Angeles ol’ pile o’ rags.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support,

Christophe Loiron
Mister Freedom®
©2015