Mister Freedom® SECOYA Shirt, “McG” plaid heavy flannel FW2021 edition.
mfsc Surplus Catalog.
Made in Japan.

The SECOYA pattern combines two vintage garments, a rare 1930’s pull-over chin-strap work chambray with no label, and a 1940’s STURDY OAK work chambray with elaborate “Double-Panel” construction.
The defunct STURDY OAK label, the workwear division of Sears, Roebuck & Co, produced its famous “Double-Back / Double-Shoulder Yoke / Double-Underarm” pattern, often complimented with “Ventilation Eyelets”. Other bygone mail-order catalog companies such as Montgomery Ward & Co, Spiegel or JCPenney also offered their versions in the 1940’s -50’s, all full open button front shirts. We thought of combining the fancy “Double-Panel” pattern with a pull-over type shirt, and the MF® SECOYA was born.
The term Secoya is Bad Hombre parlance for sequoia, a semantic nod to the vintage Sturdy Oak specimen that inspired this MF® pattern.

The “McG” is the third model of our SECOYA.
The original Mister Freedom® “SECOYA” pattern was introduced sometime during Spring 2019, and was initially released in a fine 3 Oz. indigo yarn “NTC” chambray, a fabric familiar to all mfsc OGs as it was the same indigo chambray used for the 2008 “Naval Clothing Tailor” Utility Shirt. That chambray fabric ages quite gracefully.

Well-worn MF® SECOYA Shirt, NCT chambray, 2019.

Inspired by “Big Mac” or “Five Bros” type heavy flannel work shirts, the follow-up model was the SECOYA “Winter King”, 8.25 Oz. indigo x red woven plaid, released during FW2020.

For FW2021, we pulled the fabric inspiration off a vintage 1950s McGregor wool shirt from our archives. If we wanted to closely replicate the unusual turquoise & red yarns combo of the original plaid pattern, we decided to replace the wool yarns by 100% cotton yarns. Our friends at Toyo Enterprises painstakingly milled this outstanding selvedge heavy flannel woven plaid for us in Japan. The SECOYA “McG” was born.

The “SECOYA” Double-Panel Ventilated Work Shirt, “McG” heavy flannel edition is designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co.

SPECS:

FABRIC:
Vintage-inspired 100% cotton classic woven plaid heavy flannel, turquoise & red dominant yarns, solid white selvedge ID, milled in Japan.

DETAILS:
* An original mfsc pattern, inspired by vintage 1930’s-1940’s classic American fancy chambray work shirts.
* Pull-over style.
* “Double-Back / Double-Shoulder Yoke / Double-Underarm” pattern.
* Stitched ventilation Eyelets on underarm and back panels, green thread.
* Selvedge side gussets.
* Chin strap.
* Natural poplin facing on front button placket/cuffs/chest pockets.
* White corozo wood “cat-eyes” buttons.
* Double chest pocketing, buttoned pockets.
* Concealed inside chest pocket, featuring the fabric selvedge.
* High-count 100% cotton tonal stitching, chainstitch construction.
* Original MF® mfsc “Surplus” woven rayon label.

SIZING/FIT:
The SECOYA “McG” heavy flannel Work Shirt comes raw/unwashed. It is cut so that the measurements match the labeling after an initial cold rinse/line dry. 
We recommend this usual protocol before wear:

• Cold soak for about 30-40mn with occasional hand agitation or one machine rinse cycle on delicate.
• Washing machine spin dry.
• Line dry. (No heat dryer)

We recommend wearing your usual mfsc shirting size, although I personally opted for a SMALL on the SECOYA heavy flannel. I am 5.7’’ approx. 150 Lbs.

Please refer to sizing chart for approximate raw/cold rinsed measurements. To reflect “real life” garment conditions, the shrink-tested shirts in the chart have been rinsed in a home washing machine, cold water, full spin cycle on delicate, and then line dried (no heat dryer.)

CARE:
Machine wash on DELICATE, cold water, mild eco-friendly detergent. Hang dry.
Do not use the washer’s heavy-duty cycle. Heat dryer is also not recommended and may result in excessive and irreversible shrinkage.

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2021

Mister Freedom® DUDE RANCHER Western Snap Shirt, indigo-covert plaid & brown dobby stripe FW2021 edition.
mfsc Surplus Catalog.
Made in Japan.

The all-original Mister Freedom® DUDE RANCHER is our spin on the traditional “western snap” shirt. The design features the expected western-style front and back curved yokes and arcuate panels. The playful “M” branding on the chest pockets is disguised as decorative stitching. The tricked-out forearm pattern and intricate one-piece elbow/cuff reinforcement diamond-shaped placket is quite a garment construction tour de force, for anyone who knows his/her way around a sewing machine.

The shirts buttons are painted metal snaps, reminiscent of 50’s Ranchcraft or Blue Bell shirts, initially featured on the 2013 MF® Sportsman printed flannel Camp Shirts. If pearl snap buttons are more-commonly associated with traditional western shirts, these metal snaps are a bit more subdued and utilitarian.

The DUDE RANCHER pattern has been previously released in black and white broadcloth (cotton poplin), 1930s-inspired printed shadow plaid, light indigo vat-dye chambray, “Joan” woven plaid, and “101” selvedge denim.

FW2021 sees the return of the DUDE RANCHER, with two new distinct fabric additions to this list.

First is a rare selvedge 100% cotton woven plaid, combining indigo yarns, covert yarns (a.k.a. salt & pepper), and black yarns, in a sturdy, dry hand, 9 Oz. fabric.
The inspiration for this unusual yarn combo came from the check lining of a vintage 1940s French corduroy coat (in Velour d’Amiens). The lining was just too good not to be replicated as-is, so we had the textile experts at Toyo Enterprises painstakingly mill a selvedge rendition of it in Japan, woven on vintage traditional machinery.

The second option is a 10.25 Oz. dark brown Dobby Stripes brushed fabric, with a soft hand and cosy, wintery feel. The stripe pattern is subtle, and noticeable in the textured Dobby weave rather than from a contrasting color.

The DUDE RANCHER western snap shirt “Indigo-Covert” and “Brown Dobby Stripes” are designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co.

FABRIC:
Two options:
a) Indigo-Covert plaid: Dry 100% cotton woven plaid, 9 Oz., combining indigo, covert (salt & pepper), and black yarns. Solid white selvedge ID, milled in Japan.

b) Brown Dobby stripes: Soft hand brushed 100% cotton 10.25 Oz. dark brown Dobby Stripes fabric.

SPECS:
* An original mfsc pattern, inspired by traditional western-style shirts and 1950s-60s dude ranch outfits.
* Traditional western-wear arcuate front and back yokes.
* Attractive pointy pocket flaps, complementing the yoke pattern.
* 1950’s-style painted metal snaps (the paint will chip with age.)
* Tonal stitching.
* Original curvy “M” decorative stitching on pockets.
* Fancy diamond-shaped cuff/elbow reinforcement patch.
* Vintage style selvedge side gussets.
* Rounded shirt tails.
* 100% cotton hi-count stitching.
* Original MF® mfsc “TRUCK STOP” woven label.
* Made in Japan.

SIZING/FIT:
Both the “Indigo-Covert” and “Brown Dobby Stripes” DUDE RANCHER come RAW/unwashed. The shirt is cut so that the measurements match the labeling after an initial cold soak/line dry. 
We recommend this usual protocol before wearing:

• Cold soak for about 30-40mn, with occasional hand agitation.
• Washing machine spin dry cycle.
• Line dry. (No heat dryer)

We recommend wearing your usual mfsc shirting size, although I personally opted for a SMALL, for a trim, traditional western “cowboy” shirt fit, sizing down from my usual Medium in mfsc shirting. I am 5.7’’ approx. 150 Lbs.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.

CARE:
Machine wash on DELICATE, cold water, mild eco-friendly detergent. Hang dry.
Wash with similarly-colored garments.
Do not use the washer’s heavy-duty cycle. Heat dryer is also not recommended and may result in excessive shrinkage.

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2021