Mister Freedom® RANCH KERCHIEF, western novelty print, selvedge cotton. “Dude Ranch” collection. Made in Japan.

 

Mister Freedom® mfsc RANCH KERCHIEF, selvedge cotton.
SS2020 mfsc “DUDE RANCH” collection, made in Japan.

We dug-out some vintage Old West-related silk scarves from the Mister Freedom® archives for inspiration, and put together this original “RANCH KERCHIEF”, in full 1950s-60s “dude ranch” tenderfoot fashion. Like the singing cowboy Rex Allen once confessed sometime around 1958, in regards to his TV fancy wardrobe: “I recon I wear seersucker suits. Sears made ‘em and a sucker bought ‘em.” Cowboy wisdom.

Cinema and music have reinvented the American West since the 1930s (or earlier), often depicting an “on the range” reality that might not have been everyone’s experience of it.
To keep things light, our bandana sticks to that romanticized version of cowpoke life, a bit more “Oklahoma!” than “Dead Wood”. Its novelty artwork does not incorporate any “cool” Native American symbols or references, a minefield these days. Save for the obscur “MF” and “SC” branding iron repeats, there is no maker mention either, but that’s just because we were so busy picking colors that we actually forgot to include our brand name!
The print is made on an all cotton plain weave selvedge fabric base, using water-based ink. A bleed-thru effect guarantees that both sides display the graphic with equal sharpness and vibrance.
Like most traditional 1950s-1960s fashion or promotional bandanas, our RANCH KERCHIEF features three sides machine-hemmed and one side using the fabric selvedge, an old sign of fabric yield maximizing. Modern mass-produced generic bandanas tend to be hemmed on all four sides (fabrics milled on wide looms with frayed edges), sometimes unattractively serged (overlocked), and, ultimate deal-breaker, cut from polycotton for some. Besides the few attractive vintage replicas/interpretations available today from discerning labels, selvedge bandanas are not the norm.
We opted for a classic average square size of  23 x 23 inches, so that our RANCH KERCHIEF can be used as neckwear, do-rag, dust mask, hankie, wall display, sling, pocket square, napkin, field tourniquet, pet scarf, furoshiki etc…
This SS2020 release comes in four colorways we are calling red, navy, gold and green to simplify.

We devised the original kraft paper packaging as to not include a PVC plastic window, playing around with the concept of a vintage souvenir brought home from a guest ranch vacation.

The mfsc RANCH KERCHIEF is designed in California by Mister Freedom® and manufactured in Japan by SugarCane Co.

SPECS:
FABRIC:
Fine 100% cotton, traditional selvedge “bandana” lightweight fabric, milled and printed in Japan.
Four classic colorways: red, navy, gold or green.

DETAILS:
* Vintage-inspired 1950s-60s dude ranch cowboy/western artwork.
* Fabric selvedge featured on one side, with other three edges finished with narrow hem.
* Water-based ink for soft-hand print.
* Approximate size 23 x 23 inches ( about 58 x 58 cm.)
* Packaged in an original vintage-like kraft paper envelope, a fun present for your significant cowboy, cowgirl, cowperson, or pet.
* Made in Japan.

CARE:
These bandanas come raw/unwashed. We recommend a full wash before using, to remove the starched finish and soften-up the fabric.
The RANCH KERCHIEF is low maintenance and should be laundered when needed.
Machine wash on normal cycle, cold or warm water, minimal eco-friendly detergent. Line dry of tumble dry.

Available Raw/Unwashed.
One size, four color options.

Available from www.misterfreedom.com, our Los Angeles red brick HQ, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support,

Christophe Loiron
Mister Freedom®
©2020

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