If you were planning on adding a pair of jeans to your wardrobe menu, here is an “organic” version of our Californian, specifically designed for raw foodies.
Our MF® Californian blue jeans Lot.64 OG are cut from an older stock of premium denim from Cone Mills, and feature… ORGANIC cotton!
Not that anything about the process of making denim apparel usually epitomizes much of an eco-friendly gesture from us and the ever-booming international Denim Industry. In 2018, well over one billion pairs of blue jeans will likely change hands on the blue planet. This unrestrained consumerism means extensive farming of genetically-modified cotton (largely China and India), high water consumption of indigo-dyeing and yarn-bleaching inherent to milling denim, unnecessary chemical ’vintage’ washes favored by many contemporary labels to boost sales, cleverly-planned obsolescence of disposable fast-fashion jeans with convincing “bargain” price tags, etc…
As regular purveyors of selvedge denim wearables and members of this fine Industry, we, at Mister Freedom®, are well aware that featuring “organic denim” for Spring 2018 only buys us a temporary good conscience. The most we will claim is a determination to stick to environmentally-conscious countries for milling, sourcing and manufacturing denim, such as USA and Japan.
In any case, some time before hearing the sad news of the shutting down of Cone Denim White Oak plant in Greensboro, N.C., we secured a nice cargo of New Old Stock Cone 15.5 Oz organic denim. With an attractive raw indigo hue somewhat reminiscent of the color of rigid 501 Levi’s® one could pick-up from Army/Navy surplus stores in the 1970’s-80’s, this fabric was a perfect candidate for our Californian blue jeans family, the humble Mister Freedom® contribution to the crowded world of five-pocket jeans.
After road-testing an early proto, a few months of normal wear and a few washes later, the denim evo showed similarities with the “Malibu” denim we used on the Spring 2017 Conductor Jacket, Speedways, etc… No high contrast fading or fast indigo abrasion (unlike the sugar cane fiber “Okinawa” denim of the Lot.64 BB), no impressive Friday-special honeycombs, but a beautiful and uncommon indigo blue, a blessing for the denim-on-denim creative connoisseur who loves mixing-up his indigoes.
Feb 20, 2018 UPDATE: We received a kind and insightful email from our friend Chip at Cone Denim giving us the actual background of this specific fabric. Chip knows a thing or two about this organic indigo denim, as he personally developed it at the time:
“We (Cone Denim) partnered with Stony Creek Colors in Tennessee who are working with Tobacco farmers to change their crops into indigo plant.
This is how the fabric gets to be such a vibrant blue, and is completely unique from any other dye we have ever run in the past.
It truly is one of the greatest, and most sustainable, selvedges we put out: Texas organic cotton, America indigo plant dye, all woven here in the US.”
The pocket bag fabric we opted for is an old stock of sturdy 100% cotton woven plaid with warm saffron/yellow tones, enhanced by the most flamboyant Californian paper flasher to date, featuring an enchanting sunset in Venice Beach, California, hotter than a 1970’s Playboy® magazine fashion ad.
For the vintage packaging collector, here is a recap of the colorful Mister Freedom® five-pocket blue jeans pocket flashers released in the past 8 years:
* Californian Lot.54 (Yellow paper flasher, 2010): The original issue, straight leg, classic 1950’s silhouette. Issued in 12.5 Oz. NOS Cone indigo denim.
* Californian Lot.44 (Box packaging, 2011): Similar pattern, buckle back added, straight leg, classic 40’s-1950’s silhouette. Issued in about 37 types of NOS denim twills.
* Californian Lot.64 (Red paper flasher, 2013): Straight leg, slightly tapered, classic 1960’s vibe. Originally issued in 13 3/4 Oz. indigo denim (SC1966).
* Californian Lot.64US (Army green paper flasher, 2014): “Uncle Sam” edition. Straight leg, slightly tapered, classic 1960’s vibe. Issued in 13 3/4 Oz. indigo denim (SC1966).
* Californian Lot.64OK (Orange paper flasher, 2014): “Okinawa Advisor” edition. Straight leg, slightly tapered, classic 1960’s vibe. Issued in 14 Oz. “Okinawa 301” indigo denim.
* Californian Lot.74 (Aqua green paper flasher, 2015): Tapered, our slimmest leg, classic “1960’s youth” vibe. Originally issued in 12.5 Oz. NOS Cone indigo denim, then in NOS 12.5 Oz. wheat denim…
* Californian Lot.654 (Yellow paper flasher, 2015): Pattern and fit of our classic Lot.64, with the bells and whistles of our original Lot.54. Issued in NOS 12 Oz. Cone indigo denim.
* Californian Lot.64E (Red/White stripe paper flasher, 2016): Special “US Presidential Election” Edition. Straight leg, slightly tapered, classic 1960’s vibe. Issued in 16.5 Oz. NOS Cone indigo denim.
* Californian Lot.674 (Ivory white paper flasher, 2017): Top block of the Lot.64 mixed with tapered leg of the Lot.74, issued in “Okinawa 301” 14 Oz. sugarcane fiber indigo denim.
* Californian Lot.64BB (Dark navy paper flasher, 2017): Lot.64 with added Buckle-Back cinch, issued in “Okinawa 301” 14 Oz. sugarcane fiber indigo denim.
* Californian Lot.64OG (Venice Beach Sunset paper flasher, 2018): Pattern and fit of our classic Lot.64, issued in NOS 15.5 Oz. organic Cone Mills denim.
The Mister Freedom® Lot.64 OG are designed and manufactured in California by Mister Freedom®, in collaboration with Sugar Cane Co.
New Old Stock Cone Mills (Greensboro, N.C., USA) 15.5 Oz. indigo twill denim, Organic cotton, solid white selvedge ID.
NOS 100% cotton woven plaid fabric, saffron/yellow check pattern.
* Classic vintage five-pocket pattern.
* Button fly.
* Selvedge leg outseam.
* New Old Stock woven plaid fabric pocket bags.
* MF® original white “M” stitch design on rear pockets.
* Hand-debossed natural veg-tan cowhide leather MF® patch on rear pocket.
* Twelve types of 100% cotton threads (gauge and color combination) used for construction. Main colors are yellow and orange, with white accents.
* Coin pocket with concealed selvedge.
* Selvedge button hole fly placket.
* Hidden back pocket reinforcement rivets, with top pocket reinforcement zig-zag stitching.
* Unlined rear pockets.
* Original silver-color ‘oxidized’ MF® metal cast waist/fly buttons.
* Unmarked copper riveting for pocket opening reinforcement.
* Original MF® paper pocket flasher (Venice Beach, CA., enchanting sunset edition).
* Made in USA
The Californian LOT.64 OG (organic cotton) blue jeans come UN-WASHED and are cut so that the measurements match the labeling AFTER an initial cold soak/line dry. A tagged W32 x L34 will shrink to approximately 32 inches x 34 inches after a soak/dry process. Note that this specific denim is pretty much sanforized and will not move much.
We recommend the usual protocol before wearing: cold soak for about 30mn/spin dry/line dry/wear briefly when still damp to set creases/line dry until fully dry.
The word is to go for your usual mfsc (Mister Freedom® x Sugar Cane) waist size. I opted for a Waist 32 in the Lot.64OG, my usual size in the MF® Californian family.
As with all denim twills, slight back-and-forth shrinkage/stretching will occur for a while, fluctuating according to the wearer’s body, activities and initial fit.
Please refer to sizing chart for approximate raw/soaked measurements.(Soaked = 30mn cold soak, spin dry and line dry, ie. minimal shrinkage.)
Wash your jeans when needed and necessary. Machine wash inside out to avoid marbling. Cold water, gentle cycle, eco-friendly mild detergent. Line dry.
Patina will develop according to activities and frequency of wear.
Available RAW/unwashed ONLY.
W28 x L32
W29 x L32
W30 x L32
W31 x L32
W32 x L34
W33 x L34
W34 x L34
W36 x L36
W38 x L36
Available from our Los Angeles brick & mortar HQ, from www.misterfreedom.com, and fine retailers around the World.
Email firstname.lastname@example.org or call 323-653-2014 with any questions unanswered above.
Thank you for your support,