Mister Freedom® WATERTOWN Shirt, selvedge indigo chambray, mfsc AREA 7161 SS2024. Made in Japan.

New MF® Watertown Shirt & worn Breezer Type II, same indigo chambray fabric ©2024

MF® Watertown Shirt with its two siblings, Tahiti Shirt Ura and Moana , with an unidentified furry alien ©2024

Mister Freedom® WATERTOWN Shirt, selvedge indigo chambray.
mfsc SS2024 AREA 7161
Made in Japan

The Mister Freedom® WATERTOWN Shirt gets its pattern DNA from our 2015 TAHITI Shirt, an original garment fully documented here, anecdotally dear to me as it has roots in my expat family history.
The streamline design was a take on classic 1950s-60s vintage French casual sportswear shirts: straight shirttail tuck-out style, period-typical “shark fin” collar (“col requin” in French, sometimes referred-to as “Capri” collar), side seam slits, in a long-sleeve pattern. Our Tahiti shirts were cut from printed bark-cloth type cotton fabrics featuring a splendid vintage monstera motif, in both Moana blue and Ura red color options, inspired by a set of original pareos my dad was issued during a stint at the Club Med in 1957.

The WATERTOWN Shirt is basically a short-sleeve version of our TAHITI Shirt, but also a completely different fabric treatment and concept.

For our Area 7161 story, we twisted the design and opted for a fancy cotton/linen indigo chambray fabric, an old MF® favorite previously featured on the Naval Chinos Type No.266ic, the Breezer Type II, and the Riviera Continental Sportcoat & Trousers set.

This premium indigo selvedge 6.5 Oz. chambray is a slubby, tightly-woven blend of 85% cotton and 15% linen, plain weave dark indigo warp with unbleached weft yarns, a dry and crisp fabric flashing a white/red stripe selvedge ID, exclusively milled in Japan for mfsc. It is much darker than typical workwear chambrays (or vintage-style USN workshirts), with a deep indigo hue and reddish sheen. This chambray fabric is guaranteed to age gracefully with normal wash/wear routine, developing overtime a beautiful indigo patina exposing the woven texture and ring.

For the Watertown, we decided to visually spice things up by using an orange/yellow contrast stitch construction, a nod to our Californian Blue Jeans and their classic denim two-tone stitching. A purely cosmetic design choice today — time-consuming and costly manufacturing wise —, the origin of mixing similarly-colored threads in garment construction dates back to 1940s-50s crunch time in factories, when everything on hand was used to meet production deadlines.
The fabric selvedge is displayed in both the front panels button placket and the chest pocket fold.
The sleeves are a period 1950s-style length, cut shorter than contemporary short-sleeve shirts. The amber-colored corrozo wood buttons compliment the orange/yellow chainstitch accents.

For those who wonder, our shirt gets its moniker from the classified Top-Secret and highly-restricted legendary AREA 51, a remote air strip on natural salt flats located in Groom Lake, Nevada, initially utilized during WW2 as gunnery range by USAAF pilots. Later codenamed Watertown in internal convo — also referred to as “Paradise Ranch” or “The Ranch” amongst other dreamy nicknames — , the area was secretly reactivated in 1955 as a R&D facility for covert projects. In this hard-to-access isolated high desert location, the CIA, USAF pilots (referred to as “drivers”, for anonymity), Lockheed “Skunk Works” engineers, mechanics, …,  helped develop and test U-2 spy planes. More on our Mister Freedom® stylistic twist on this historical background here.

More simply, the MF® Watertown Shirt is a cool 1950s-style casual short-sleeve shirt, loaded with subtle details, blending period sportswear with workwear, diverting chambray fabric from its routine utilitarian garment role.

The MF® WATERTOWN Shirt is designed in California, USA, by Mister Freedom®, and produced in Japan in collaboration with Sugar Cane Co.

SPECS:
FABRIC:
Premium indigo selvedge chambray, 6.5 Oz., slubby, 85% cotton — 15% linen tightly-woven blend, plain weave dark indigo warp with unbleached weft yarns, dry-hand, white/red stripe selvedge ID, milled in Japan.

DETAILS:
* An original mfsc shirt pattern, inspired by French 1950s vintage casual shirts, blending sportswear and workwear vibes.
* Short sleeves, period cut.
* Straight shirttail tuck-out style, side slits.
* French style “col requin” (shark fin collar), with 1950s-style collar loop.
* Contrast Californian-style yellow & orange combo stitching, high count, 100% cotton.
* Fabric selvedge displayed on front panels button placket and chest pocket fold.
* Single piece back, no shoulder yoke.
* Narrow folder chainstitch construction.
* Made in Japan.

SIZING/FIT:
The WATERTOWN Shirt in indigo chambray comes unwashed and is cut so that the measurements match the labeling AFTER an initial cold soak/line dry. We recommend this straight-forward easy protocol before wearing:

  • Rinse in cold water, machine setting on delicate, full cycle.
  • Line dry, no heat dryer.

At 5’7 ~145 lbs, I opted for a SMALL for a comfortable fit. We recommend getting your usual size in MF® shirts.
Please refer to sizing chart for approximate soaked/rinsed measurements, and reach out to sales@misterfredom.com for further sizing advice.

CARE:
Machine wash on DELICATE, cold water, mild eco-friendly detergent. Line dry.
Do not use the washer’s heavy-duty cycle. Heat dryer is also not recommended and may result in excessive and irreversible shrinkage.

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2024

Mister Freedom® DRIVER Trousers, double indigo Jelt twill, SS2024 AREA 7161, made in Japan.

“Joe, your ability to take instant naps, even when it rains, will never cease to amaze.”

Mister Freedom® DRIVER Trousers,
mfsc SS2024 AREA 7161 collection.
Made in Japan.

Welcome to AREA 7161, a Mister Freedom® stylistic spin on menswear, with one of the US Government best-kept secret as its historical background: “The Ranch”… Not exactly the dude type, but an uninviting remote location in the Nevada High Desert, some 80 miles from Las Vegas, NV, a mysterious spot better known today as AREA 51.
This classified Top-Secret and highly-restricted area once was a forgotten air strip on natural salt flats located in Groom Lake, Nevada, initially built during WW2 as gunnery range for USAAF pilots. It was secretly reactivated in 1955, codenamed Watertown, as a R&D facility for a range of covert projects.
In this hard-to-access isolated High Desert location, CIA and USAF pilots, Lockheed “Skunk Works” engineers and test pilots, mechanics, …, helped develop and fly U-2 spy planes and their legacy under Project Aquatone.
From mechanics to engineers, clerks to brass, cooks to security guards, everyone involved was on a strict need-to-know basis. And what one needed to know was limited to the scope of the individual’s job. In case anything leaked, ramifications were few, and rumors easily dismissed as nonsense from too much exposure to the pounding 120 degree desert heat. Lockheed radar specialist Edward Lovick recalled: “Once I saw a coyote, chasing a rabbit, and they were both walking.”

Anecdotally, to add an extra layer of secrecy and confusion during internal radio/printed communication, the code term “driver” was used when referring to a test pilot. Back at “Paradise Ranch” in the 1950s, when news that a driver” was shipping out from Lookheed HQ in Palmdale, CA, to spend some time with the latest Dragon Lady, folks knew it meant an incoming maverick to the compound, i.e. a new U-2 test pilot from “the Industry or Government.”
During local U-2 test flights (what is believed to have triggered a UFO sighting craze in the US at the time) and obviously during covert missions over enemy territories, pilots were instructed not to wear US military uniforms or easy-to-ID gear. Should an unfortunate bailout occur, traceability needed to be kept to a minimum, to prevent communist media/propaganda from exploiting the incident.
(Source Area 51, Annie Jacobsen, 2011.)

With that light Cold War historical background in mind, the Mister Freedom® “DRIVER” Trousers are inspired by a vintage pair of 1950s US Navy Service denim dungarees (to be precise, CONT, DA-30-352TAP-2031, with a “US Naval Reserve Clothing” cloth label hand-sewn next to the bottom hem!), a not-so-common vintage piece from our archives.

Vintage 1950s US Navy Service denim dungarees (CONT, DA-30-352TAP-2031) US Naval Reserve Clothing, pattern inspiration for the Mister Freedom® DRIVER Trousers ©2024

We revisited the silhouette and awkward “ballooning” leg of the original, for an attractive 1930s-40s fitted top block and straight wide leg.
If this design oddity didn’t confuse Igor enough, we thought of cutting our Drivers in a non Mil-Specs fabric, a deep dark double indigo “Jelt” selvedge twill, 10 Oz., milled in Japan.
The potential patina on those pants promises to be nothing short of phenomenal with proper wear and occasional wash routine.

The Mister Freedom® DRIVER Trousers are designed in California by Mister Freedom®, and manufactured in Japan in collaboration with Sugar Cane Co.

FABRIC:
Dark double indigo “Jelt” selvedge twill, 100% cotton, 10 Oz., milled in Japan.

SPECS:
* Original mfsc pattern inspired by a vintage pair of 1950s US Navy Service dungarees, with a revisited utilitarian cut and silhouette.
* Period high-waisted style.
* Slash front pockets, self fabric pocket bags.
* Rounded rear patch pockets, USN dungarees style.
* Darted rear panel, no back yoke.
* Waistband utilizing fabric selvedge ID on the inside.
* Painted black brass metal donut buttons for waist & fly, 1940s-style laurel leaf starburst type. Paint will chip with wear.
* Flatlock chainstitch construction throughout, all clean seams.
* Bar-tacked stress points.
* 100% cotton tonal stitching.
* Triple labeling: printed “Experimental Garment” label inside waistband, woven “Area 7161” rayon label on pocket bag, period-style Mil-Specs contract tag outside waistband.
* Made in Japan.

SIZING:
The DRIVER Trousers come UN-WASHED and are cut so that the measurements match the labeling AFTER an initial cold soak/line dry.
We recommend the usual protocol before wearing:

  • Cold soak for about 30-40mn, with occasional hand agitation.
  • Machine spin dry and/or line dry.

I went with a W30 for a comfortable fit (5’7 ~145Lbs)
The period fit of the Driver Trousers is somewhat similar to our denim Raiders, with sligthly less taper to the leg opening.

CARE:
Low maintenance, launder when needed.
We recommend turning the garment inside-out to avoid potential marbling of the fabric. Machine wash with cold water, gentle cycle, eco-friendly mild detergent and line dry.

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support,

Christophe Loiron
Mister Freedom®
©2024

Mister Freedom® x Sugar Cane msfc SS2024 LookBook Preview: “AREA 7161” Collection

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161” preview:

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161”, made in USA & Japan ©2023

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161”, made in USA & Japan full line-up ©2023

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161”, made in USA & Japan full line-up ©2023

 

 

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer” (Japan):

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer” ©2023

 

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer” ©2023

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer” ©2023

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer” ©2023

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer”, Alpha model ©2023

Mister Freedom® x Sun Surf SS2024 Rock’n’Roll Shirt “Flying Saucer”, Alpha model ©2023

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer”, Alpha model ©2023

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirt “Flying Saucer”, Bravo model ©2023

Mister Freedom® x Sun Surf SS2024 Rock’n’Roll Shirt “Flying Saucer”, Bravo model ©2023

Mister Freedom® x Sun Surf® SS2024 Rock’n’Roll Shirts “Flying Saucer”, Alpha & Bravo models ©2023

 

 

MF® Continental Sportcoat & Sportsman Chinos tw0-piece suit, ivory & indigo cotton HBT, SS2024 (USA):

MF® Continental Sportcoat & matching Sportsman Chinos, ivory & indigo cotton HBT (USA) ©2023

MF® Continental Sportcoat ivory cotton HBT ©2023

MF® Continental Sportcoat ivory cotton HBT ©2023

MF® Continental Sportcoat ivory cotton HBT ©2023

MF® Sportsman Chinos, ivory cotton HBT ©2023

MF® Sportsman Chinos, ivory cotton HBT ©2023

MF® Continental Sportcoat & Sportsman Chinos, ivory cotton HBT ©2023

 

MF® Continental Sportcoat, indigo cotton HBT ©2023

MF® Continental Sportcoat, indigo cotton HBT ©2023

MF® Continental Sportcoat, indigo cotton HBT ©2023

MF® Sportsman Chinos, indigo cotton HBT ©2023

MF® Sportsman Chinos, indigo cotton HBT ©2023

MF® Sportsman Chinos, indigo cotton HBT ©2023

MF® Sportsman Chinos, indigo & ivory cotton HBT ©2023

MF® Continental Sportcoat & Sportsman Chinos, indigo cotton HBT ©2023

MF® Continental Sportcoat & Sportsman Chinos, indigo & ivory cotton HBT ©2023

 

 

MF® “ROCKETEER” Jacket, cotton pique & “DRIVER” Trousers, indigo “Jelt” twill SS2024 (Japan):

MF® “ROCKETEER” Jacket, cotton pique & “DRIVER” Trousers, indigo “Jelt” twill SS2024 (Japan) ©2023

MF® “ROCKETEER” Jacket, cotton pique, navy & rust ©2023

MF® “ROCKETEER” Jacket, cotton pique, navy & rust ©2023

MF® “ROCKETEER” Jacket, cotton pique ©2023

MF® “ROCKETEER” Jacket, cotton pique ©2023

MF® “ROCKETEER” Jacket, cotton pique, rust ©2023

MF® “ROCKETEER” Jacket, cotton pique, navy ©2023

MF® “ROCKETEER” Jacket, cotton pique, navy ©2023

MF® “ROCKETEER” Jacket, cotton pique, navy ©2023

MF® “DRIVER” Trousers, indigo Jelt twill ©2023

MF® “DRIVER” Trousers, indigo Jelt twill ©2023

MF® “DRIVER” Trousers, indigo Jelt twill ©2023

MF® “DRIVER” Trousers, indigo Jelt twill ©2023

MF® “DRIVER” Trousers, indigo Jelt twill ©2023

 

 

MF® “WATERTOWN” Shirt, indigo chambray & “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 (Japan):

MF® “WATERTOWN” Shirt, indigo chambray & “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 (Japan) ©2023

MF® “WATERTOWN” Shirt, indigo chambray, SS2024 “AREA 7161” ©2023

MF® “WATERTOWN” Shirt, indigo chambray, SS2024 “AREA 7161” ©2023

MF® “WATERTOWN” Shirt, indigo chambray, SS2024 “AREA 7161” ©2023

MF® “WATERTOWN” Shirt, indigo chambray, SS2024 “AREA 7161” ©2023

MF® “WATERTOWN” Shirt, indigo chambray, SS2024 “AREA 7161” ©2023

MF® “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 “AREA 7161” ©2023

MF® “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 “AREA 7161” ©2023

MF® “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 “AREA 7161” ©2023

MF® “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 “AREA 7161” ©2023

MF® “WATERTOWN” Shirt, indigo chambray & “SWABBIES” Cut-Offs, OG-107 Sateen, SS2024 ©2013

 

 

MF® SS2024 CALIFORNIANS, RANCH BLOUSE, SPORTSMAN Shirt (USA):

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161” x Sportsman catalog, made in USA ©2023

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161” x Sportsman catalog, made in USA ©2023

Mister Freedom® x Sugar Cane Co SS2024 “AREA 7161” x Sportsman catalog, made in USA ©2023

Mister Freedom® x Sugar Cane Co SS2024 CALIFORNIANs, made in USA ©2023

MF® CALIFORNIAN Lot.54 Reissue, NOS Cone denim XUV ©2023

MF® CALIFORNIAN Lot.54 Reissue, NOS Cone denim XUV (w/ worn original from 2009) ©2023

MF® CALIFORNIAN Lot.54 Reissue, NOS Cone denim XUV ©2023

MF® CALIFORNIAN Lot.674 Awa-Ai fiber denim ©2023

MF® CALIFORNIAN Lot.674 Awa-Ai fiber denim ©2023

MF® CALIFORNIAN Lot.674 Awa-Ai fiber denim ©2023

MF® CALIFORNIAN Lot.674 Awa-Ai fiber denim ©2023

MF® CALIFORNIAN Lot.64 (VDL14) Vidalia black selvedge denim ©2023

MF® CALIFORNIAN Lot.64 (VDL14) Vidalia black selvedge denim ©2023

MF® CALIFORNIAN Lot.64 (VDL14) Vidalia black selvedge denim ©2023

 

MF® Ranch Blouse & Californians, SS2024 Sportsman Catalog, made in USA ©2023

MF® RANCH BLOUSE, NOS Cone organic denim OG23 ©2023

MF® RANCH BLOUSE, NOS Cone organic denim OG23 ©2023

MF® RANCH BLOUSE, NOS Cone organic denim OG23 ©2023

MF® RANCH BLOUSE, NOS Cone organic denim OG23 (w/ worn Californian Lot.64 OG23) ©2023

MF® SPORTSMAN Shirt, IceBlu selvedge denim, 7.25 Oz ©2023

MF® SPORTSMAN Shirt, IceBlu selvedge denim, 7.25 Oz ©2023

MF® SPORTSMAN Shirt, IceBlu selvedge denim, 7.25 Oz ©2023

MF® SPORTSMAN Shirt, IceBlu selvedge denim, 7.25 Oz ©2023

Mister Freedom® x Sugarcane Co “AREA 7161” mfsc SS2024 Collection

We decided to get lost in space this season, with a brand new storyline. Grab the popcorn.

Our journey will take us from the early days of rocket engineering at JTL in the mid 1930s, with its gang of daredevil scientists (see Jack Parson and the fascinating story of the Suicide Squad), to the mysterious and secretive activities at “Paradise Ranch” in the mid 1950s, to Project Blue Book (official investigation of UFOs by the USAF 1948-1969)… all the way to the moon, and beyond!

“The Ranch”, aka Watertown, or Groom Lake, is an uninviting remote location in the Nevada high desert some 80 miles from Las Vegas, NV, and is better known today as AREA 51, after the US Government was legally pressured (under its FOIA commitment) to declassify documents acknowledging the site’s existence in 2013.

The classified Top-Secret and highly-restricted legendary AREA 51 is a remote air strip on natural salt flats located in Groom Lake, Nevada, initially utilized during WW2 as gunnery range by USAAF pilots. Also codenamed Watertown, the area was secretly reactivated in 1955 as a R&D facility for covert projects. In this hard-to-access isolated high desert location, the CIA, USAF pilots (referred to as “drivers”, for anonymity), Lockheed “Skunk Works” engineers, mechanics, …,  helped develop and test U-2 spy planes.

Through the years, under Project AQUATONE, thousands of sworn-to-secrecy individuals were to be routinely flown-in from Burbank, California, where the planes were actually built, disassembled and shipped out of. Promisingly nicknamed “Angels” or “Super Snoopers”, these high-altitude aircrafts were mostly designed for arial photography recon missions over Communist Russia, and to eventually optimize America’s long-range nuclear reach.
Side note, Russia was conducting the same research at the time, and, through parallel technology advances, actually succeeded in the Space Race by launching the first-ever satellite in 1957, Sputnik-1. The US got even a few years later, by landing a manned-craft on the moon in 1969…

Of course, no allusion to that secret test facility goes without mentioning Aliens… So, for this collection, we will also go explore the “undiscovered”, and tap into the world of vintage Ufology – the study of UFOs (Unidentified Flying Object), more recently referred-to as UPA (Unidentified Anomalous Phenomena.)

UFOs have piqued public’s interest in the US starting in the 1930s.

During WW2, US flyers on combat missions also described unexplainable “fireballs” in the sky in both the European and Pacific Theaters. The unexplained phenomena were coined as “Foo Fighters” back then, origin of the term somewhat uncertain, maybe related to a popular 1940s comic strip.

In 1947, private pilot Kenneth Arnold’s alleged sighting of nine airborne shiny “boomerangs” helped coin the popular term “flying saucers” and sparked a “flying disc” sighting craze with Americans not-only eager for exciting news, but reassessing their worldviews in the Atomic Age.

A major event also happened in 1947, well-publicized since. Known as the Roswell incident, this was a mysterious military/CIA cover-up of an alleged UFO crash (potentially including its Alien “pilots”!) in a New Mexico desert ranch (Forster Ranch), close to the small town of Roswell, NM. For some, a mere weather balloon (or highly-classified surveillance balloon), for others, a Russian secret weapon or alien spaceship…
It is believed by some that the crashed Roswell “UFO” was under reverse-engineering in a secret AREA 51 hangar for years, along with the bodies of the Alien “pilots”… It is also said that most 1950s-60s UFO sightings in the USA were, in fact, shiny silver high altitude secret U-2 spy plane prototypes on test flights.

The topic of UFOs is mostly considered derisive occult hoax material today — admittedly fertile ground for conspiracy theories and an ideal playground for screwballs and charlatans with waaaay too much time on their hands — but is also the concern of many legit scholars. Take five and see Harvard Professor of Science and Astronomer Avi Loeb’s “in search for extraterrestrial intelligence” Galileo Project.
Serious research has been and continues to be conducted today, from early SETI programs to NASA’s recently-established official independent UAP-studying branch, the 2023 US Department of Defense AARO (All-domain Anomaly Resolution Office), etc…
There may be “nothing to see” out there, but that sure is a lot of budget and neurons allocated to the subject!

Fiction or facts, the place that potential extraterrestrial life has taken for Homo Sapiens around our globe is undeniable. From ancient mythology (check out Kaguya-hime in Japan!) to contemporary pop culture (see World UFO Day etc…)
This continued interest may not be proof of existence, but definitely shows our species’ appetite — and healthy curiosity — for the “unexplained” and “undiscovered.”  It also may relate to our own individual eternal existential question about Life’s origin, that traditional religions and Science still fall short of answering.

For breaking news, see July 2023 US Congress hearings about UAP with retired USAF pilots (with apparently impeccable careers and credentials) testifying about their own experiences (and other USAF and commercial airlines pilots’ testimonies) with unknown flying objects. For the three “whistle blowers” testifying that day, writing a mission/flight report mentioning UAP sighting is not exactly “career-enhancing” in their very-serious line of work. They stated that their main goal in going public was to increase transparency, and shed light on what can be shared for the benefit of Science, without jeopardizing national security.

As a disclaimer, let me briefly state that I am neither the Sci-Fi fanboy, nor into paranormal mysticism, and have yet to sit through the original Star Wars trilogy or an X-Files season! Alien abductions, and of the concept of contactees are way too far-out for me, and I’m not sure what to make of Bob Lazar and his peers. But what do I know…
As a kid growing up in the 70s though, I did watch countless re-run episodes of “The Invaders” on French TV (that extended little finger creeped me out!), and do enjoy listening to Ken Layne’s Desert Oracle podcasts these days. Something about escaping to the Mojave Desert… I also do intend to have a cold one at the Little A’LE’ Inn at some point, just for the mandatory selfie in front of that motel sign!

So, are we not alone? Is there life out there? Well, if humans are lucky, it will hopefully be more intelligent than the one I was granted with!

SS2024 style inspiration:
For Spring 2024, Mister Freedom® x Sugar Cane Co decided to have fun with vintage UFO lore, explore the myths and declassified history around AREA 51, in a simple mission to design a few casual wearables for 21st Century earthlings, with an emphasis on American 1940s-50s menswear/workwear with the usual MF® twist.

For visuals, Angels in Paradise (1960) is recommended watching. A declassified 20mn filmed documentary about the development of the U-2 at AREA 51. Great vintage footage, straight from the CIA.
For the historical timeline and background, Annie Jacobsen’s AREA 51 — a well-researched and fascinating book written in 2011 with an overwhelming amount of declassified intel — provided me with much of the content above.

This season’s SS2024 AREA 7161 mfsc collection line-up consists of (USA or Japan-made):

1) “FLYING SAUCERS” Rock’n’Roll Shirt, MF® x Sun Surf® (Japan):
Musical background here.
Fabric: 100% rayon, original artwork inspired by the 1947 Roswell alleged UFO crash and related vintage flying discs lore.
Color options:
a) Alpha model (original artwork colorway)
b) Bravo model (subdued background)
Sizing: CL will wear a MEDIUM in production.
ETA: End April 2024

2) “CONTINENTAL SPORTCOAT & “SPORTSMAN CHINOS” two-piece suit (USA):
Our classic and versatile suiting patterns, to pair or wear individually, to color-match or mismatch, to dress up or down.
Fabric: fancy herringbone twill, 100% cotton, 10 Oz., milled in USA.
Color options:
a) Indigo HBT
b) Ivory HBT
Sizing: CL will wear a 38 coat and W30 in production.
ETA: End April 2024

3) “ROCKETEER” JACKET (Japan):
(moniker reference to early Aeronautical research and rocketeering conducted in California since the 1930s, leading to jet-propulsion technology still used today by NASA today. See Jack Parson and the fascinating story of the Suicide Squad…)
The pattern borrows from vintage “gas station” jackets, as a rocket mechanic might have worn on/off the job.
Fabric: 100% cotton pique, milled in Japan.
Color options:
a) Rusty brown
b) Navy blue
Sizing: CL will wear a SMALL in production.
ETA: Mid March 2024

3) “DRIVER” Trousers (Japan):
(the word “driver” was used to address Area 51 USAF/CIA pilots who were testing U-2 planes, to add another layer of secrecy to the covert operation during radio/printed convo. Early spy plane pilots were instructed to not to wear US Government-issued gear, to reduce traceability in case of a crash landing on covert ops over enemy territory.)
Pattern inspired by a 1950s USN pair of Service denim dungarees, with a revisited naval service pants silhouette. Fitted top block and period wide leg for a 1930s-40s vibe.
Fabric: Dark double indigo “Jelt” twill, 10 Oz., milled in Japan.
Sizing: CL will wear a W30 in production. (photographed sample is W31)
ETA: Mid March 2024

4) “WATERTOWN” Shirt (Japan):
(“Watertown” was the code name for AREA 51 for internal convo.)
1950s style casual S/S shirt, blending period sportswear with workwear, diverting chambray fabric from its usual utilitarian garment role.
The orange/yellow contrast stitching combo is a nod to our Californian blue jeans.
Fabric: Indigo chambray, cotton/linen blend (85/15), 6.5 Oz., white/red stripe selvedge ID, milled in Japan.
Sizing: CL will wear a SMALL in production.
ETA: Mid April 2024

5) “SWABBIES” CUT-OFFS (Japan):
One of our short pants best-seller at MF®, a versatile piece.
Fabric: OG-107 cotton sateen, 1950s Mil-Specs.
Sizing: CL will wear a W30 in production.
ETA: Mid April 2024

6) CALIFORNIAN Lot.54 Reissue (USA):
An anticipated reissue of our first Californian blue jeans model, initially released in 2010! Same cut, trims and vintage NOS Cone denim.
Limited run!
Fabric: New Old Stock Cone Mills “XUV” selvedge denim, 12 Oz., milled in USA.
Sizing: CL will wear a W30 in production.
ETA: Early March 2024

7) CALIFORNIAN Lot.674 “AWA-AI” fiber denim (USA):
Releasing the recent Californian Lot64 Awa-Ai in our popular and slimmer Lot.674 cut.
Fabric: Sugar Cane Co proprietary “AWA-ai” fiber denim (blend of 70% cotton x 30% sugarcane fibers), 13 Oz., white/green line selvedge ID, dark indigo hue, dry, hairy and neppy, milled in Japan.
Sizing: CL will wear a W31 in production.
ETA: Available now

8) CALIFORNIAN Lot.64 black denim VDL14 (USA):
Our classic 5-pocket cut.
Fabric: black warp x black weft bull denim, 14 oz., white/red selvedge ID, milled in USA by Vidalia Mills on Cone Mills legacy Draper-X3 looms.
Sizing: CL will wear a W29 or W30 in production.
ETA: Available now

9) RANCH BLOUSE OG23 (USA):
Our classic original trucker jacket, released in the same fabric as our SS2023 Californian Lot.64 OG23.
Fabric: New Old Stock Cone Mills “XXMC” organic selvedge denim, 12.75 Oz., milled in a Cone Mills-owned facility in China, operating with legacy looms.
Sizing: CL will wear a 38 in production.
ETA: Available now

10) SPORTSMAN Shirt IceBlu denim (USA):
Our classic workwear style shirt (same pattern as the MF® Ranger Shirt with additional front shoulder yoke expansion pleats.)
Limited fabric, very small run.
Fabric: 2×1 selvedge “IceBlu” denim, 7.25 Oz., milled in USA.
Sizing: CL will wear a SMALL in production.
ETA: Available now

That’s a wrap!

Our original SS2024 “AREA” mfsc collection is designed in California by Mister Freedom® and exclusively manufactured in Japan and USA in collaboration with Sugar Cane Co, in limited quantities.
Please note that the SS2024 lookbook/preview features show samples, not necessarily reflecting quality/fit/details/labeling of the upcoming production.

As always, besides the classic vintage style references, the common thread in all these original garments is the Mister Freedom® on-going commitment to ethical manufacturing, original designs, and resistance to fast fashion, with styles that will easily incorporate into one’s existing classic wardrobe.

Thank you very much for your renewed support.

Love from Sunny California,

MF® Team, Joe & c

Christophe Loiron
Mister Freedom®
©2023