Mister Freedom® FEED CAP, Snapback.
This five or six panel style became popular in the early 1970s, having replaced the peaked cap predecessors sported by Union teamsters. See this excellent photographic record of 1930s-40s truck drivers documented by the FSA (Farm Security Administration) at the time. The flick “They Drive By Night” (1940) is worth a viewing, if only for Bogey and his peers’ wildcatter fashion.
Forwarding some 30 years later, the updated 1970s trucker hats were one-size-fits-all and bordered on marketing genius. They were much cheaper to manufacture than the more substantial military-style “mechanic’s cap”, and could easily be mass-produced. Branded with a printed logo or patch, they proved to be excellent advertising media for corporate brands. Most were initially distributed as free promotional merchandise in truck stops and rural feed stores. Trucker hats, initially a marker of “working class anti-fashion”, soon permeated American pop culture and became a staple of hipster fashion.
Early models of 1970s trucker hats are the inspiration for our MF® FEED CAP.
First we sourced a reliable USA manufacturer for the project, a Union-operated company willing to deal with our antics and demanding specifics. We started developing two distinct models. The tricky part was to suggest that we would supply our own fabrics, and they came in narrow 32″ looms… We are grateful for the patience these guys showed!
The first option of our MF® FEED CAP is a five panel pattern, in classic 1970s “trucker hat” fashion, an obvious choice to match our FW2020 mfsc TRUCK STOP story. It features the typical trucker high crown, partial mesh sides, and adjustable plastic snapback. We are releasing it in “Malibu” denim, a 13 Oz. medium indigo selvedge twill, an old mfsc favorite, same fabric as the FW2020 Malibu Maverick Jacket. Some of the photos featuring a well-worn on 2016 Malibu Cowboy Jacket show the denim fading potential, with low contrast but beautiful hues of indigoes.
The second model of MF® FEED CAP is a six panel pattern, with a lower profile, closer to a baseball cap, classic US Navy ship hat or “dad’s hat” vibe. It is full denim, and will compliment your Texas tuxedo nicely. That fabric is quite special for us, as it is from a leftover roll of the NOS Cone Mills 12 Oz. selvedge denim twill we cut our original 2010 Californian Lot.54 from.
Both models feature our classic mfsc “Sportsman” woven label on the rear panel, and the crown is left blank. You can add your personal touch with a patch, buttons or pins.
The Mister Freedom® FEED CAPS five & six panel edition are designed in California and manufactured in USA in a Union-operated facility.
Six-Panel “NOS Cone” Model:
The MF® FEED CAPS are cut from rigid denim, but are ready to wear as-is, no pre-soak needed. The stiffness of loomstate denim is normal, and is due to the starch in the fibers. The stiffness will subside overtime with normal wear.
Available RAW (unwashed)
Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.