Mister Freedom® x Sun Surf “Rock’n’Roll” Shirt, SS2019 “YUCATÁN FIESTA” edition, made in Japan.

Mister Freedom® x Sun Surf “Rock & Roll” shirt, “YUCATÁN FIESTA” Edition.
mfsc Spring 2019.
Made in Japan.

This muy caliente garment is our latest collaboration with the legendary Sun Surf® label, a branch of Toyo Enterprise known around the world for its authentic and expertly-crafted Aloha shirts.
The family-owned Japanese company’s CEO, Mr. Ryoichi Kobayashi, is an avid collector of vintage Hawaiiana. His rare shirt collection has been featured in museum exhibits and in several books. Kobayashi San’s knowledge, demanding standards and team of textile and tailoring experts, all contribute to well-curated collections of replica 1930’s to 1950’s rayon and silk tropical shirts every year.
Check them out for all your “From Here to Eternity” urges, and refer to the “Land Of Aloha” book for the history behind the SUN SURF label, previously mentioned here.

We started our collaboration with SUN SURF back in 2015, introducing the first of our “Rock & Roll” shirt, the “Action Packed” model, released in a whitered and black blend of rayon-cotton. Followed the boppin’ “Rocket 88” edition released during Spring 2016, available in all-cotton ivorydark navy blue and mint green, a tribute to Rock & Roll’s early fifties roots. Unexpectedly venturing to the burning Sahara sands, destination the French penal colonies of North Africa and their inked-up inmates, we then released the BIRIBI edition during Spring 2018.

For Spring 2019, and to compliment the Mister Freedom® x Sugar Cane “YUCATÁN” mfsc collection (story here), we decided to take our seasonal collaboration with the SUN SURF label South of the Border, down Mexico way…

We worked on an all original MF® graphic inspired by vintage Mexican decorative textile crafts, emulating 1950’s-60’s local-made souvenirs popular with American tourists eager to bring home a fun slice of their tequila-infused vacation. Such textile crafts often featured hand-cut stencil or block print graphics, typical ‘naive’ brush strokes coloring, and recurring motifs of bad hombres siesting under their sombreros, head-carrying señoritas and singing caballeros, colorful serapes, hard-working burros under the blazing sun, old mission sceneries… and other bygone Mexico-related decorative stereotypes and clichés. These motifs will be familiar to the vintage tropicana collector, partial to the vibrant primary colors of Mexican hand-painted cotton skirts and other tablecloths oldies.

So we woke the MF® Graphic Department from its customary torpor, and commissioned the “Yucatán Fiesta” shirt graphic. After doodling old-school Mexico-inspired characters on a stencil board, the outlines were cut-out. The artwork was then sprayed-on a white board with black spray-paint. Several hand-coloring versions where then made, using ‘random’ brush paint strokes of mixed media, the most satisfying ones using some old Dr. Ph. Martin’s watercolors we had laying around.

We then happily passed that hot tamale to the Sun Surf specialists, for the Japanese textile experts to turn paper artwork into fabric print, in two distinct color options. No small feat considering the amount of prototypes that ensued…

For this SS2019 edition of the Rock’n’Roll shirt, we opted for 100% rayon fabric – for that breezy, cool feeling and fine drape – and selected one of Sun Surf®’s time-tested classic body pattern, a typical 1940’s rayon Aloha shirt model with the traditional loop open collar. Same choices than for our popular Biribi Shirt.

The MF® “YUCATÁN FIESTA” Rock & Roll shirt is designed in California by Mister Freedom® and manufactured in Japan by Sun Surf® and Sugar Cane Co, both divisions of Toyo Enterprise.

100% rayon fabric, woven and printed in Japan with traditional techniques.
Two color options, white or “faded” black.

* Limited edition collaboration with the Sun Surf® label.
* Body pattern inspired by classic vintage 1940’s-50’s Aloha shirts.
* Original MF® ‘novelty print’ fabric inspired by vintage Mexico-related textile local-made souvenirs.
* 1940’s-style open ‘loop’ collar.
* Matching-pattern chest pockets.
* Tonal corozo wood buttons.
* MF® x Sun Surf® “Rock & Roll” shirt woven rayon label and “Yucatán” double labeling.
* Packaged is a fancy re-usable cardboard shirting box, featuring original MF® artwork inspired by vintage LP covers.
* Made in Japan.

Both white and black “Rock & Roll” YUCATÁN FIESTA shirts come ready-to-wear. Do not soak.
We adopted the time-tested sizing of Sun Surf®’s Aloha shirts for this garment. I wear a Medium in most mfsc shirting, and opted for a very comfortable Medium in the YUCATÁN FIESTA shirt. True to size, not intended to be worn tight, or tucked-in.
See sizing chart for approximate measurements, measured straight out of the packaging box.

Professional DRY CLEAN ONLY, in your local eco-friendly facility.

Available raw/unwashed.
Small (14-14½)
Medium (15-15½)
Large (16-16½)
X-Large (17-17½)
XX-Large (18-18½)

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®

SS2019 prototypes preview: “YUCATAN” Collection, “SURPLUS” & “SPORTSMAN” catalogs. Made in Japan and USA.

Mister Freedom® x Sun Surf “Rock’n’Roll” shirt, rayon (mfsc Yucatan SS2019) Made in Japan

DUNE BUGGY jacket, rayon-cotton (mfsc Yucatan SS2019) Made in Japan

MARINA polo shirt, cotton pique (mfsc Surplus x Yucatan SS2019) Made in Japan

COWBOY jacket & CALIFORNIAN Lot.674, selvedge pique, wheat (Sportsman x Yucatan mfsc SS2019) Made in USA


COWBOY jacket & CALIFORNIAN Lot.674, selvedge pique, moss green (Sportsman x Yucatan mfsc SS2019) Made in USA


DUDE RANCHER shirt, cotton broadcloth, embroidery or solid (mfsc Surplus SS2019) Made in Japan

BOWLER shirt, rayon (mfsc Surplus SS2019) Made in Japan

BERMUDAS, NOS denim, moss blue & Congo (mfsc Sportsman SS2019) Made in USA

BERKELEY shirt, Albini linen, L/S stripe & S/S checks (mfsc Sportsman SS2019) Made in USA

CONTINENTAL Sportcoat & Trousers, selvedge indigo chambray (mfsc Sportsman SS2019) Made in USA

McKARSTEN jacket, indigo cotton/linen (mfsc Surplus SS2019) Made in Japan

McKARSTEN trousers, indigo cotton/linen (mfsc Surplus SS2019) Made in Japan

McKARSTEN jacket, HBT denim (mfsc Surplus SS2019) Made in Japan

McKARSTEN trousers, HBT denim (mfsc Surplus SS2019) Made in Japan

SECOYA shirt, pincheck chambray (mfsc Surplus SS2019) Made in Japan

Mister Freedom® x Sugar Cane mfsc SS2019 collection PREVIEW.

Introducing “YUCATÁN“, our latest capsule collection inspired by an obscure 1969 movie script written by Steve McQueen, set in Mexico and involving chasing motorcycles, roaring dune buggies, desert racing, cenote diving, and treasure hunting! Sadly, the project never made it to film.
Alongside this exciting concept collection, our SURPLUS catalog offers MF® classics made in Japan, and the SPORTSMAN catalog classics made in USA.

All garments manufactured either in USA (MF® “Sportsman” mfsc catalog) or Japan (“YUCATÁN” collection and MF® “Surplus” mfsc catalog). Drop dates start sometime during March 2019.
Contact jordan@misterfreedom.com with distribution enquiries.
The garments photographed above are show samples/prototypes and do not reflect details/quality of actual upcoming SS2019 production.

Thank you for your support.

Christophe Loiron
Mister Freedom®


The “RANCHERO Shirt”, Indigo covert or woven linen plaid, MFSC Fall 2013

Ranchero Shirt Mister Freedom 2013


Ranchero Shirt Mister Freedom 2013


Ranchero Shirt Mister Freedom 2013



“RANCHERO Shirt” Mister Freedom® MFSC
Viva la Revolución’ Collection, Fall 2013

You guessed it, our ‘Ranchero’ shirt is inspired by vintage shirting, classic movies, old photos, traditional silhouettes…
We mixed a bit of early work shirts, Indian ‘traditional’ tunics, Old West flavor, Old World shirting, some cilantro, stirred it all up, and dipped it in the MF® salsa.
BAM, we had a noïce shoït.
The ‘cut away’ one-piece collar pattern was inspired by several 1900’s French rural homemade shirts and early Mexican blouses. Nothing literal as always, just our interpretation and adaptation, as we, city dwellers, tend to spend more time in traffic than in fields swinging a scythe or a cavalry sword.

Inspiration Ranchero Collar

The ‘Ranchero’ shirt was introduced during Spring 2013, in both a white dobby stripe and indigo calico popeline.
This season, we added two new fancy fabrics, exclusively milled in Japan:

a) Plaid: a linen (60%) cotton (40%) woven indigo x mader red plaid, 6.2 Oz., selvedge, a mid-weight hand.
This fabric was originally developed based on a turn of the Century homespun cotton/linen work apron, scored from a French country side market.

b) Covert: An 100% cotton indigo yarn covert twill, 8.5 Oz., selvedge, a warm and quite heavy hand. In appearance somewhat similar to a ‘salt and pepper’ work fabric, with a quite thick feel.
We are using this covert as a ‘common thread’ for this Fall 2013 collection. It is featured in our ‘El Americano’ waistcoats and blousons.
This fabric was originally the lining of a pair of gentlemen’s trousers from the 1890’s. I have only seen this fabric once. Unusual then, it is not common either today.

Covert Fabric Inspiration

With an all original MF® pattern and two fabric options, the ‘Ranchero’ is a pretty versatile shirt that can go dressy or casual, according to what you will match it with. It is a comfortable fit, due to cut and the expansion pleats of the shoulder yoke.

Designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co under our MFSC collaboration. Limited Edition.


PATTERN: An original MFSC pattern inspired by vintage early shirting from the Americas and Europe.
FABRIC: Two options
a) “Indigo x red plaid”: woven checks, 60% Linen and 40% cotton, selvedge, 6.2 Oz.
b) “Indigo Covert”: 100% cotton indigo dyed ‘salt and pepper’ yarn twill. Selvedge, 8.5 Oz.

* ‘Old West’ type silhouette.
* Full button front.
* Double button collar closure.
* Real horn buttons.
* Original MF® box pleat single chest pocket
* Single piece ‘cut away’ collar.
* Cotton indigo popeline button hole placket facing, white cotton popeline button facing strip.
* Rounded front tail and square back tail.
* High stitch count chain stitch flat felled seam construction.
* Selvedge side gusset.
* Sheared wrist cuffs.
* Double front and back shoulder yoke expansion pleats.
* 100% cotton tonal stitching.
* Made in Japan

Both fabric options come raw/unwashed and will shrink to tagged size after an original cold soak and line dry.
Washable in cold water, gentle cycle. Line dry.
Please note that it is of the nature of linen garments to look wrinkled after laundry. Some like it that way, and some, in order to solve this First World problem, use an iron.
I wear a comfortable Medium in both options.
Please refer to chart for sample raw/rinsed measurements.

CHART (coming up)

Available RAW/unwashed
Sizes: Small, Medium, Large, X-Large

a) Plaid $359.95
b) Covert $359.95

Available from www.misterfreedom.com , from our Los Angeles brick & mortar and fine retailers worldwide.
Thank you for your support.

NOTE: The ‘Ranchero’ shirt and the ‘Americano’ waistcoat pictured come separately.

Mister Freedom® Fall 2013 preview “Viva la Revolución” MFSC Collection

Mister Freedom® Fall 2013 LookBook ©2013


Mister Freedom® Fall 2013 LookBook ©2013

Mister Freedom® Fall 2013 LookBook ©2013

Mister Freedom® Fall 2013 LookBook ©2013


Introducing the second chapter of our collaboration collection with Sugar Cane Co “Viva la Revolución”. This Fall/Winter volume follows the previously Spring/Summer story you can read about here.
As always, the inspiration for this collection is quite eclectic, near and far from the Rio Grande in the first thirty years of the 20th Century.  I will turn to full rambling mode for each item as production hits our HQ, sometime in Sept/Oct 2013.
Designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co.

The Fall 2013 line up will include:

* “EL AMERICANO” Jacket:
Three different fabrics
a) Brown duck selvedge canvas
b) Indigo dyed wide wale Corduroy
c) Grey ‘stripe’ heavy canvas

* “EL AMERICANO” Trousers:
Three different fabric a) b) c)

* “EL AMERICANO” Waistcoat:
Three different fabric a) b) c)

A special edition in indigo dyed Melton wool.

* “RANCHERO” Shirt:
Two different fabrics
a) Indigo/Red woven plaid, cotton-linen selvedge
b) Indigo covert, selvedge

* “EL JEFFE” Henley (no, it’s not a sweater):
Two different fabrics
a) Natural heather brushed cotton fleece.
b) Gray heather brushed cotton fleece.

Muchas Gracias Friends 😉