Mister Freedom® MERCURY Jacket, all-weather cotton Ventile®, mfsc FW2021 “PODIUM” Collection. Made in Japan.


Mister Freedom® MERCURY Running Jacket, all-weather cotton VENTILE®
mfsc FW2021 PODIUM collection.
Made in Japan

For FW2021, we are venturing into the world of vintage athletic wear with a colorful collection entitled PODIUM, the latest seasonal chapter of our long-standing collaboration with our friends at Sugar Cane Co (Toyo Enterprise).

Drawing inspiration from old school 1940s to 1980s activewear, from classic Track & Field uniforms and old-school PE (Physical education) gear or casual gym clothes, we blended timeless American and European influences in the Mister Freedom® mixer, and designed a no-nonsense selection of versatile sports-related gear. Taking the usual liberties with period fashions and fits, yet sticking to timeless aesthetics for authenticity, the eclectic styles in our PODIUM line-up will easily incorporate into any classic “heritage” wardrobe or gym locker. Practical and durable vintage-inspired gear for working out, or simply hanging out.

Our MERCURY Jacket draws its inspiration from the dynamic world of 70s-80s running clothes, vintage hi-tech “windsuits” and casual active sportswear. Check out old copies of Runner’s World Magazine ads for reference.

Photo courtesy of “Runner’s World Magazine”, 1983 ©David Keith RW Archives

Light weight, unlined body, two-tone panelling and raglan sleeves, ventilation back yoke with athletic “shimmel” mesh shoulder lining for air circulation, 70s style plastic zippers with colorful tape, zip-up high collar, practical adjustable snap cuffs… all blend-in for an old school running jacket style, the MF® MERCURY.
Regarding our choice of moniker, wing-capped Mercury was messenger of the gods in roman mythology, recalling the wing-footed messenger god Hermes of Greek mythology. See Champion’s “running man” 1940s-50s early labels for a similar reference.

For the body material, we decided to go vintage high-tech performance, and opted for genuine all-weather Ventile®. There are different kinds and ours is produced under licensing by Daiwabo Co in Japan. Much has been written and discussed about Ventile® (its British origin sometime between the late 1930s and mid 1950s, depending on when you start the clock), the trademark saga of the brand, its technical evolution through the years etc.., and the disputed eco-friendliness of the fabric (read WDD Nick interesting article and comment section here.)

The official pitch for Japan-made Daiwabo Co Ventile® reads “super-high density 100% cotton fabric with great moisture permeability and waterproof property”. Apparently, the fabric prevents water from getting through (once the yarns are soaked and expend), yet allows sweat to evaporate… Don’t ask me, I just work here.
See Google-translated Ventile® tech notes on Daiwabo’s paper tags below:

Ventile® all-weather cotton fabric milled by Daiwabo, Japan.

The claim is this fabric is “weatherproof” rather than waterproof (will withstand light rain but is not fully waterproof), yet windproof, and with good breathability.

What we do know is that our MERCURY and its single layer of Ventile® will keep you dry for a while, should you decide to spray yourself with a garden hose in the privacy of your backyard.


Besides this outstanding performance, our Ventile® is a mid-weight fabric (about 7 Oz.), has a crispy dry hand similar to traditional tightly-woven 100% cotton poplins, and is ridiculously good-looking. It works perfectly as body material for our purpose, a vintage-inspired windbreaker or running jacket.

Regarding sustainability, Ventile®’s eco-friendliness can be debated at length, but I believe that a garment ethically-produced in small batches, made to last both in style and quality ( =meant to be worn for years without falling apart and/or being fashionably obsolete), is worth its initial carbon footprint. Sure beats any mass-produced piece of fast-fashion, however green-washed it is in corporate sustainability and deceiving ad campaigns boasting being “recyclable” or cut from “organic” fabric, and destined for landfills from inception.

Anyways, we also opted for clean seams inside and out, so the MF® MERCURY features flat-felled (chainstitch) construction throughout, not the common overlocked seams.

Our choice of recurring visible branding throughout the PODIUM collection is the discreet signature maritime signal flags logo, previously-designed for the Marina Shirt as a chest patch. Absolutely no reference to the flag of Scotland, the diagonal white cross on blue background pennant is international naval code for Mike, the letter “M”, and the red diamond on white background is Foxtrot, the letter “F”. 

The MF® MERCURY Running Jacket is designed in California and manufactured in Japan in collaboration with Sugar Cane Co, made from genuine Ventile® fabric milled in Japan.


Genuine Ventile® all-weather fabric, super-high density 100% cotton, about 7 Oz., water-resistant (not waterproof), windproof, breathable. Light weight, dry hand. Milled in Japan.
Color combo options:
a) Arctic white x Navy Blue (with red mesh)
b) Olive Green x Navy Blue (with orange mesh)

Rear yoke lining: 100% polyester athletic “shimmel” mesh.

* Original mfsc design inspired by vintage high-tech 70s-80s active wear and running clothes.
* Unlined, streamlined.
* Water-resistant and windproof.
* Raglan sleeves.
* Two-tone contrast paneling.
* Vented back yoke with partial mesh lining for air circulation.
* Full zip front closure, 1970s-style plastic zipper with contrasting tape and swivel pulls.
* Zip-up high collar for throat protection, with zipper pull cover.
* Two lower pockets, zip closure.
* Adjustable snap cuffs, original mfsc-branded metal painted snaps.
* Flat-felled (chainstitch) construction throughout.
* Original mfsc “Podium” woven rayon label.
* Designed in USA, made in Japan.

The MERCURY Jacket comes raw (unwashed) and is ready-to-wear without any pre-treatment.
This jacket is considered true-to-size. I opted for my usual size in mfsc jacket, 38 (Medium). I’m about 5’7 , 145 lbs.

The Ventile® fabric Japanese manufacturer Daiwabo recommends dry-cleaning (eco-friendly facility) when possible.
Alternatively, spot clean: brush off/sponge off dirt, sand and mud.
If full cleaning is necessary, and dry-cleaning impractical, machine wash on delicate: turn garment inside out, warm water, pure liquid soap (no harsh synthetic detergent, no bleach etc), rinse thoroughly (until all soap residue is removed).
Shape on hanger and hang dry.

Available from www.misterfreedom.com, our Los Angeles red brick HQ, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.

Thank you for your support,

Christophe Loiron
Mister Freedom®

Mister Freedom® x Sugar Cane msfc FW2021 PODIUM Collection & SPORTSMAN-SURPLUS LookBook Preview

Mister Freedom® x Sugar Cane Co FW2021 mfsc “PODIUM”

MF® “CONTENDER” Hoodie FW2021 mfsc PODIUM ©2021

MF® “GYMSTAR” Sweatpants FW2021 mfsc PODIUM ©2021

MF® “MEDALIST” Crew Sweat FW2021 mfsc PODIUM ©2021

MF® “MERCURY” Jacket FW2021 mfsc PODIUM ©2021

MF® “PODIUM” Jacket FW2021 mfsc PODIUM ©2021

MF® “TACKLE KING” Jacket FW2021 mfsc PODIUM ©2021

MF® “TRACK MASTER” Jacket & Pants FW2021 mfsc PODIUM ©2021

Mister Freedom® x Sugar Cane Co FW2021 mfsc “PODIUM”

Dear Friends,

Hope this finds you well, healthy, and in good spirits.

This is a preview of the FW2021 Mister Freedom® x Sugar Cane (mfsc) collaboration. Two groupings, a theme-based capsule collection titled “PODIUM“, followed by additions to our classic SPORTSMAN and SURPLUS catalogs.

Our winter “PODIUM” concept is inspired by vintage athletic wear from the 1940s to 1980s, mixing vintage hi-tech sporting gear, traditional Track & Field uniforms and classic gym clothes. This is a MF® twist on athleisure wear, as well as a nod to active and healthy lifestyle.
The following eight original “PODIUM” garment designs blend timeless references and “heritage” fabrics, resulting in a colorful grouping of practical, versatile, unpretentious pieces for working out, or just hanging out. These styles will easily incorporate into any classic wardrobe.

This FW2021 “PODIUM” mfsc collection is designed in California by Mister Freedom® and manufactured in Japan in collaboration with Sugar Cane Co.
The above “PODIUM” line-up consists of:

1) The MEDALIST (Crew Sweatshirt)
* 100% cotton tubular brushed fleece.
* Tubular needle-out rib gussets and trims.
* Flat-lock stitch construction.
* Rear panel phone pocket.
* Color options: Heather Grey/White/UCLA Blue/Red/Gold/Olive Green. 

2) The CONTENDER (Hoodie Zip Sweatshirt)
* 100% cotton brushed fleece.
* Needle-out rib waistband & cuffs.
* “Attached” hood pattern, jersey-lined.
* Two-tone Heather Grey/Navy Blue.

3) The GYMSTAR (Sweatpants)
* 100% cotton heather grey fleece, horizontal weave.
* Cargo phone pocket.
* Needle-out rib expansion gusset.
* Flat-lock stitch construction.
* Elastic cinch bottom.

4) The TRACK MASTER Jacket (Tracksuit Jacket)
* 100% cotton brushed fleece, horizontal weave.
* Ribbed all cotton jersey waistband/collar/cuffs.
* Two stripe arm strech gussets.
* Body expansion side panels, tonal cotton jersey.
* 1970s style plastic zipper with contrast cotton tape.
* Color options: UCLA Blue/Gold and Black/Gold

5) The TRACK MASTER Pants (Tracksuit Pants)
* 100% cotton brushed fleece, horizontal weave.
* Two stripe leg stretch gussets.
* Side slash pockets and rear zip pocket.
* Zip cinch bottom.
* 1970s style plastic zipper with contrast cotton tape.
* Color options: UCLA Blue/Gold and Black/Gold

6) The PODIUM Jacket (Satin Team Jacket)
* Cotton/rayon body, satin side out.
* Printed cotton flannel lining.
* Heather striped cotton rib knits.
* Raglan sleeve stripe with piping.
* Color options: Red/White and Royal Blue/Gold 

7) The TACKLE KING (Nylon Coach Jacket)
* Heavy 2×1 Nylon Twill, vintage Mil-Specs.
* 100% cotton Heather Grey fleece lining, French terry side out.
* MF® branded painted brass snaps.
* Chin strap.
* Original “MF 71-61” traditional sport tackle twill patches.
* Color options: Black/Navy/Sage Green/Red

8) The MERCURY Jacket (Windbreaker Running Jacket)
* All weather VENTILE® cotton fabric.
* Athletic mesh  rear vent panel.
* 1970s style plastic zipper with contrast cotton tape.
* Color options: Arctic White/Navy Blue and Olive Green/Navy Blue.

Besides these “PODIUM” classics, we are adding a few heavy hitters to our existing MF® mfsc SPORTSTMAN (made in USA) and SURPLUS (made in JAPAN) catalogs.

Mister Freedom® x Sugar Cane Co FW2021 mfsc SPORTSMAN & SURPLUS Catalogs

Mister Freedom® x Sugar Cane Co FW2021 mfsc SPORTSMAN & SURPLUS Catalogs

Mister Freedom® “DESPERADO” Western Ranch Coat, 13 Oz. SC Black Denim ©2021

Mister Freedom® CALIFORNIAN “OUTLAW” LOT.64-OTL, 13 Oz. SC Black Denim ©2021


Mister Freedom® RANCH BLOUSE, 13 Oz. SC Black Denim ©2021

Mister Freedom® “SECOYA” Shirt, McG Plaid Heavy Flannel, ©2021

Mister Freedom® “DUDE RANCHER” Shirt, Brown Brushed Dobby Stripe, ©2021

Mister Freedom® “DUDE RANCHER” Shirt, Indigo x Covert Check, ©2021

Mister Freedom® “CALIFORNIAN” LOT.64-JC, Indigo Jungle Cloth, ©2021

Mister Freedom® RANCH BLOUSE “RINGO” Shirt, Black Tea-Core Veg-Tan Leather, ©2021

Mister Freedom® RANCH BLOUSE “RANDALL” Shirt, Natural Veg-Tan Leather, ©2021

Mister Freedom® “ARISTOCRAT” Shirt, NOS Dobby Stripes, ©2021

Mister Freedom® CONTINENTAL Two-Pieces Suit “Le MARSEILLAIS”, NOS Stripe HBT, ©2021

Mister Freedom® x Sugar Cane Co FW2021 mfsc SPORTSMAN & SURPLUS Catalogs

The above FW2021 SPORTSMAN & SURPLUS line-up consists of:

1) The “DESPERADO” (Western Ranch Coat)
* Original 13 Oz SC Black sulfur-dyed denim, selvedge.
* Corduroy western yoke trims.
* MF® branded silver tack buttons.
* Made in USA

* Traditional MF® Californian Lot.64 pattern with modified western “frogmouth” front pockets.
* Original 13 Oz SC Black sulfur-dyed denim, selvedge.
* Tonal stitching.
* Made in USA

3) RANCH BLOUSE Black Denim
* Original 13 Oz SC Black sulfur-dyed denim, selvedge.
* Tonal stitching.
* Made in USA

4) CALIFORNIAN LOT.64-JC Indigo Jungle Cloth
* 14 Oz. Mil-Specs Jungle Cloth, dark indigo.
* Tonal stitching.
* Made in USA

5) RANCH BLOUSE “RINGO”, Black Leather
* Black veg-tan tea-core leather interpretation of our classic Ranch Blouse.
* MF® branded brass snaps.
* Made in USA

6) RANCH BLOUSE “RANDALL”, Natural Leather.
* Natural veg-tan leather interpretation of our classic Ranch Blouse.
* MF® branded brass snaps.
* Only available raw.
* Made in USA

7) “ARISTOCRAT” Shirt, Dobby Stripes
* Our classic dress shirt pattern.
* Fancy New Old Stock fabric, Dobby stripes.
* Made in USA

* Our classic Sportsman Sportcoat & Trousers patterns.
* Fancy New Old Stock fabric, 40s-style brown stripe HBT.
* Made in USA

9) DUDE RANCHER (Western Shirt)
* Our classic original western snap shirt pattern.
* Fabric options: 9 Oz. Indigo x Covert check and 10.25 Oz. Brown Brushed Dobby Stripes.
* Made in JAPAN.

10) SECOYA Shirt
* Our original 1930s style pull-over work shirt pattern.
* Original “McG” woven plaid 100% cotton heavy flannel.


As always, besides the classic vintage style references, the common thread in all these original garments is Mister Freedom®’s on-going commitment to ethical manufacturing, original designs, and resistance to fast fashion.

Thank you very much for your renewed support.

Love from Sunny California,