Mister Freedom® x Sun Surf “Rock’n’Roll” Shirt, SS2019 “YUCATÁN FIESTA” edition, made in Japan.

Mister Freedom® x Sun Surf “Rock & Roll” shirt, “YUCATÁN FIESTA” Edition.
mfsc Spring 2019.
Made in Japan.

This muy caliente garment is our latest collaboration with the legendary Sun Surf® label, a branch of Toyo Enterprise known around the world for its authentic and expertly-crafted Aloha shirts.
The family-owned Japanese company’s CEO, Mr. Ryoichi Kobayashi, is an avid collector of vintage Hawaiiana. His rare shirt collection has been featured in museum exhibits and in several books. Kobayashi San’s knowledge, demanding standards and team of textile and tailoring experts, all contribute to well-curated collections of replica 1930’s to 1950’s rayon and silk tropical shirts every year.
Check them out for all your “From Here to Eternity” urges, and refer to the “Land Of Aloha” book for the history behind the SUN SURF label, previously mentioned here.

We started our collaboration with SUN SURF back in 2015, introducing the first of our “Rock & Roll” shirt, the “Action Packed” model, released in a whitered and black blend of rayon-cotton. Followed the boppin’ “Rocket 88” edition released during Spring 2016, available in all-cotton ivorydark navy blue and mint green, a tribute to Rock & Roll’s early fifties roots. Unexpectedly venturing to the burning Sahara sands, destination the French penal colonies of North Africa and their inked-up inmates, we then released the BIRIBI edition during Spring 2018.

For Spring 2019, and to compliment the Mister Freedom® x Sugar Cane “YUCATÁN” mfsc collection (story here), we decided to take our seasonal collaboration with the SUN SURF label South of the Border, down Mexico way…

We worked on an all original MF® graphic inspired by vintage Mexican decorative textile crafts, emulating 1950’s-60’s local-made souvenirs popular with American tourists eager to bring home a fun slice of their tequila-infused vacation. Such textile crafts often featured hand-cut stencil or block print graphics, typical ‘naive’ brush strokes coloring, and recurring motifs of bad hombres siesting under their sombreros, head-carrying señoritas and singing caballeros, colorful serapes, hard-working burros under the blazing sun, old mission sceneries… and other bygone Mexico-related decorative stereotypes and clichés. These motifs will be familiar to the vintage tropicana collector, partial to the vibrant primary colors of Mexican hand-painted cotton skirts and other tablecloths oldies.

So we woke the MF® Graphic Department from its customary torpor, and commissioned the “Yucatán Fiesta” shirt graphic. After doodling old-school Mexico-inspired characters on a stencil board, the outlines were cut-out. The artwork was then sprayed-on a white board with black spray-paint. Several hand-coloring versions where then made, using ‘random’ brush paint strokes of mixed media, the most satisfying ones using some old Dr. Ph. Martin’s watercolors we had laying around.
¡Órale!

We then happily passed that hot tamale to the Sun Surf specialists, for the Japanese textile experts to turn paper artwork into fabric print, in two distinct color options. No small feat considering the amount of prototypes that ensued…

For this SS2019 edition of the Rock’n’Roll shirt, we opted for 100% rayon fabric – for that breezy, cool feeling and fine drape – and selected one of Sun Surf®’s time-tested classic body pattern, a typical 1940’s rayon Aloha shirt model with the traditional loop open collar. Same choices than for our popular Biribi Shirt.

The MF® “YUCATÁN FIESTA” Rock & Roll shirt is designed in California by Mister Freedom® and manufactured in Japan by Sun Surf® and Sugar Cane Co, both divisions of Toyo Enterprise.

SPECS:
FABRIC:
100% rayon fabric, woven and printed in Japan with traditional techniques.
Two color options, white or “faded” black.

DETAILS:
* Limited edition collaboration with the Sun Surf® label.
* Body pattern inspired by classic vintage 1940’s-50’s Aloha shirts.
* Original MF® ‘novelty print’ fabric inspired by vintage Mexico-related textile local-made souvenirs.
* 1940’s-style open ‘loop’ collar.
* Matching-pattern chest pockets.
* Tonal corozo wood buttons.
* MF® x Sun Surf® “Rock & Roll” shirt woven rayon label and “Yucatán” double labeling.
* Packaged is a fancy re-usable cardboard shirting box, featuring original MF® artwork inspired by vintage LP covers.
* Made in Japan.

SIZING/FIT:
Both white and black “Rock & Roll” YUCATÁN FIESTA shirts come ready-to-wear. Do not soak.
We adopted the time-tested sizing of Sun Surf®’s Aloha shirts for this garment. I wear a Medium in most mfsc shirting, and opted for a very comfortable Medium in the YUCATÁN FIESTA shirt. True to size, not intended to be worn tight, or tucked-in.
See sizing chart for approximate measurements, measured straight out of the packaging box.

CARE:
Professional DRY CLEAN ONLY, in your local eco-friendly facility.

Available raw/unwashed.
Sizes
Small (14-14½)
Medium (15-15½)
Large (16-16½)
X-Large (17-17½)
XX-Large (18-18½)

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2019

Mister Freedom x Sun Surf “BIRIBI” Rock’n’Roll shirt, Limited Edition, Spring 2018.

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Mister Freedom® x Sun Surf “Rock & Roll” shirt, Biribi Edition.
mfsc Spring 2018
Made in Japan.

This is our latest collaboration with the legendary Sun Surf® label, a branch of Toyo Enterprise known around the world for its authentic and expertly-crafted Aloha shirts.
The family-owned Japanese company’s CEO, Mr. Ryoichi Kobayashi, is an avid collector of vintage Hawaiiana. His rare shirt collection has been featured in museum exhibits and in several books. Kobayashi San’s knowledge, demanding standards and team of textile and tailoring experts, all contribute to well-curated collections of replica 1930’s to 1950’s rayon and silk tropical shirts every year. Check them out for all your “From Here to Eternity” urges!

Here is a bit of background on the Sun Surf® label and Toyo Enterprise, quoted from the “Land Of Aloha” book (roughly google-translated from Japanese):

“ The history of Sun Surf® is deep, going back in time in the 1950s. Aloha shirt was at its peak as if it responded to the development of Hawaii, but since print out facilities were not available in Hawaii, print cloth was ordered to the mainland of the United States or Japan. The aloha shirt currently being treated as a vintage was actually actually exported to Hawaii 60 years ago.

After the end of the Vietnam War, the name of “Kosho & Co.” was changed to Toyo Enterprise and commodities for domestic domestic market began. In the 1970s, Aloha shirt brand “Sunsafu” was born. It is only natural that the company that was involved in the export / import industry from the beginning and became familiar with American culture, became a prisoner of the attraction of American vintage. In the early 1980 ‘s, full – fledged creation of vintage Aloha shirts was begun, but reproducing its charm was not an easy task.
In particular, “color”, which is the greatest attraction of aloha shirts, that is, good coloring of a picture, can not be produced at all by the modern printing method at that time. Therefore, we analyzed thousands of vintage Aloha shirts collected as materials. Based on the result, it started from the work of finding a factory that can reproduce the print at the time.
As for the material, rayon having the same texture as vintage is not distributed, so we made SUN SURF original fabric which started weaving from yarn spinning. In addition, sticking to the arrangement of the picture appearing on the body, now with the mainstream width of the fabric is not suitable for drawing out the pattern from the fabric width at the time to woven fabric, tailored to shirts.
And sewing. Rayon fabric which is stretchy and slippery requires very high technology for cutting and sewing. Depending on the work, such as pattern matching even to pocket and body, that particular attention to detail can not be pulled out. Reproducing the sewing specifications found in vintage, using different buttons of various materials such as shellfish, coconut, bamboo, etc., studying daily from composition of the pattern to coloring. From this kind of steady work we draw out answers one by one, and the aloha shirt of Sun Surf is made by making full use of the know-how born from that.

Vintage Aloha Shirt which is now rare and difficult to obtain. Sun Surf® continues to revive a number of masterpieces to the present age so that more people can enjoy its charm without weathering with the times.

We started our collaboration with Sun Surf in 2015, introducing the first of our “Rock & Roll” shirt, the “Action Packed” model, released in a white, red and black blend of rayon-cotton. For the anecdote, the black version can be seen in action on the silver screen, styled by martial artist Donnie Yen in “xXx: The Return of Xander Cage” (2017). This would make our Rock & Roll shirt the first-ever Mister Freedom® garment to actually be mentioned in a Hollywood blockbuster! Vin Diesel’s line to Donnie Yen, “Who sold you that shirt?” is a classic. We know Mr. Diesel was inquiring where to cop. ?

Followed the “Rocket 88” edition released during Spring 2016, a Rock & Roll roots tribute, available in all-cotton ivory, dark navy blue and mint green.

MF® x Sun Surf® “Rocket 88” Rock & Roll shirt (2016)

For the third season of our Rock & Roll shirt, we decided to go from Jailhouse Rock to… breaking rocks! So long Nashville, good morning Tataouine.
This may sound strange of a destination for an Aloha shirt theme, but we figured Waikiki beaches were covered and, for graphic inspiration, chose to venture instead to the burning Sahara sands, destination the French penal colonies of North Africa, aka Biribi.

Some of you might remember the MF® “Biribi Bourgeron” we released in assorted vintage textiles around 2011. Here is a quote from that old blogpost mentioning Biribi, the carceral system active in the French colonies from about 1830 to 1945:

“ The term Biribi encompassed penitentiaries in Algeria, Morocco and Tunisia. Often associated with the Bat’ d’Af’ (French military disciplinary battalions of North Africa), Biribi was the solution chosen by the French government to tame hard headed rebels, anarchists and other misfits.
Youngsters with a misdemeanor police record, individuals who had tried to dodge the draft (common practice was to stick a rusty fork in your thigh to invalidate yourself…), or just had an issue with authority, ended up doing time under the blazing sun in the ol’ African French Colonies. Fun activities included breaking piles of hot rocks, building never ending roads, enduring constant humiliation such as the infamous crapaudine, but mainly learning the ropes for a future life in the underworld. Biribi made the tough tougher and buried the weak.
Biribi and other French colonies penitentiaries (Bagne de Cayenne…) disappeared in the mid 1950’s, after numerous testimonies of survivors had shaken public opinion, and international pressure had forced the government to change its penal system. The year 1972 marked the official dissolution of the last Bat’ d’Af’ unit.

For the fabric print, we resorted to Monsieur Caran D’Ache® rather than Mister Cut & Paste®. The print combines a few original MF® doodles, done in an amateurish and approximative 1930’s style, all ©2017. Because we had plenty extra time, we also indigo-dyed corozo buttons anticipating production.

Our graphics were freely inspired by “bousille”, an obsolete style of French Body Art with roots in the maritime and disciplinary world, well-documented thanks to Alphonse Bertillon and official photographic criminal records of the early 1900’s~1940’s. The verb bousiller (pronounced boo-zee-yeah) means ‘to destroy/ruin’ in French slang. That term properly conveys the characteristic sloppiness of bousille artwork, complimented by the crude inking techniques and scarring side effect. Any object sharp-enough would do, the edge of a tin can, rusty razor blade, old bodkin… and Indian ink or charcoal powder.
A forbidden practice in the French military at the time, the inking was mostly limited to the covered parts of the body, no neck no hands, unless you insisted on the chaouch (dreaded prison guard) making your life even more miserable once promoted to one of Biribi’s finest Sahara resorts!

Original bousille motifs were often heavily charged with real-life experiences. No ‘appropriated’ tribal art or cute dolphin ordered-off the tattoo flash wall of an air-conditioned parlor for the chiourme (convicts)! Each tattoo often carried cues that only insiders who had done time could decode. For the future caïds who made it back to the (under)world, these indelible Biribi souvenirs worked as solid street credit and were the perfect Curriculum Vitae.

Refer to “Les vrais, les durs, les tatoués: Le tatouage à Biribi” or the follow-up “Mauvais garçons, tattoed underworld” by Jérôme Pierrat/Eric Guillon for some history, scary mugshots, and semiotics behind recurring motifs. Mr. Pierrat is interviewed here (in French.)

Vintage mugshot (1890-1930) from “Les Vrai, Les Durs, Les Tatoués” Jérome Pierrat/Eric Guillon ©2004

The MF® “Biribi” shirt features a mixed bag of historical graphic references, some plausible some anachronic, pieced together in an old-school photo-print style familiar to the vintage Aloha shirt collector.
One will spot a Joyeux sporting a “viscope” (the long visor cap of the Bat d’Af’), a tiger chasing a snake (tigers are not native of North Africa, but do exist in local folktales and mirages), a papillon (a classic escape symbol, see Henri Charrière), a Tatahouine desert minaret, a pick axe/shovel (tools of the trade for building roads), a shiv (revenge), the de rigueur risqué mermaid, the classic Cheri-BibiFatalitas” or “Souviens-Toi” (remember), a nautical star (the way home), a gigolo wearing a bachi missing his gigolette… Note that “Cosette” on the ribbon is not the name of a Marine Nationale ship, but a nickname for Tina ?.

Tailoring-wise, we selected one of Sun Surf®’s time-tested classic body pattern, a typical 1940’s rayon Aloha shirt model with the traditional loop open collar. We opted for a 100% rayon fabric this time, for that breezy, cool feeling and fine drape.

The MF® “Biribi” Rock & Roll shirt, aka. the Rock-a-Biribi shirt, is designed in California by Mister Freedom® and manufactured in Japan by Sun Surf® and Sugar Cane Co, both divisions of Toyo Enterprise.

Notes:
* Our shirt is not intended as a political statement of any sort, nor is it an ode to thug life. It merely features historical references to a distant and complicated past, under the elegant inconspicuous guise of vintage resort apparel! All original MF® artwork ©2017.
* For a whole line-up of revisited French penal colonies-related garb and Apaches-inspired wearables, all made-in-France, check out our friend Mika’s “Fleurs De Bagne” label from Aix-en-Provence.

SPECS:
FABRIC:
100% rayon fabric, woven and printed in Japan with traditional techniques.
Two color options, white or dark navy.

DETAILS:
* Limited edition collaboration with the Sun Surf® label.
* Body pattern inspired by classic vintage 1940’s-50’s Aloha shirts.
* Original MF® ‘novelty print’ fabric inspired by 1920’s-1940’s Body Art from French penitentiaries in North Africa known as Biribi, and early maritime tattoos.
* 1940’s-style open ‘loop’ collar.
* Matching-pattern chest pockets.
* Genuine indigo-dyed corozo wood buttons.
* MF® x Sun Surf® “Rock & Roll” shirt woven rayon label.
* Packaged is a fancy re-usable cardboard shirting box, featuring original MF® artwork inspired by vintage LP covers.
* Made in Japan.

SIZING/FIT:
Both white and dark navy “Rock & Roll” Biribi shirts come ready-to-wear. Do not soak.
We adopted the time-tested sizing of Sun Surf®’s Aloha shirts for this garment. I wear a Medium in most mfsc shirting, and opted for a comfortable Medium in the “Biribi” shirt. True to size, not intended to be worn tight, or tucked-in.
See sizing chart for approximate measurements, measured straight out of the packaging box.

CARE:
Professional DRY CLEAN ONLY, in your local eco-friendly facility.

Available raw/unwashed.
Sizes
Small (14-14½)
Medium (15-15½)
Large (16-16½)
X-Large (17-17½)
XX-Large (18-18½)

Retail: $289.95

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2018

Mister Freedom x Sun Surf 2015 Limited Edition: The Rock’n’Roll Shirt, “Action Packed” model

Mister Freedom Sun Surf Rock'n'Roll Spring 2015

Mister Freedom Sun Surf Rock'n'Roll Spring 2015

Mister Freedom Sun Surf Rock'n'Roll Spring 2015

 

RnR-Shirts-Mix-(8)

Don’t even tinkaboudit

 

Mister Freedom Sun Surf Rock'n'Roll Spring 2015

Mister Freedom Sun Surf Rock'n'Roll Spring 2015

 

 

 

Mister Freedom® x Sun Surf ROCK’n’ROLL Shirt “Action Packed” model
Spring 2015 Limited Edition
Toyo Enterprises 50th Anniversary

You enjoyed the MF® Juke Joint? Well now dig this…

Toyo Enterprises 50th Anniversary in 2015 gave us the opportunity  to collaborate with its “SUN SURF” label, of Hawaiiana garment fame. It was a great honor to collaborate with Toyo’s textile and manufacturing experts on this project. While we were diggin’ the boogie in California, we heard it was a painstaking journey for our friends, Otsukaresama deshita.
Rayon, a fiber made from wood-pulp and originally called ‘Artificial Silk’ until 1924, is getting hard to come by these days because too labor intensive to produce. We chose a specific blend of cotton and rayon from reliable sources as the base fabric, combining the coolness of rayon with the strength of cotton.
Our fabric graphic design is adapted from a vintage 1950’s novelty print swatch from the MF® archives. It features diving, racing, flying, surfing, boats, cars, airplanes… Action Packed, baby.

For the Man of action, we re-worked it in three options, playing with color combinations until we remembered there was life outside.
This shirt intentionally departs from vintage traditional Hawaiian shirting, a domain SUN SURF has masterfully cornered for many years. No coconut buttons or wing tip collar, but a 50’s greaser approach instead. I almost feel like taking up smoking again.
(Hey, before the PC brigade gets its undies all in a bunch, my Dad lost to lung cancer from Dunhill reds, so I allow myself a little joke here and there, capisce? Personally been off that junk  for three years now, no regrets.)

Oh, and our Rock’n’Roll shirt comes in fancy packaging, a cardboard box featuring a vintage LP-inspired cover. For the cut & paste-inclined, the doodle is 100% original MF® artwork.

I’d gladly bore everyone to oblivion with an intro mentioning the origin of music as an imitation of Nature’s sounds.  Followed by how my personal record library is heavier in Carl Perkins than, say, Kanye West, and why I’d rather hear Cliff Gallup’s guitar play than Justin Bieber’s fingers snap, but I got a 06:30 to get a tattoo. I’ll let the twelve terabytes of jpeg do the walkin’ and talkin’ on this number.

The “Action Packed Rock’n’Roll Shirt” is designed in California and manufactured in Japan by Sun Surf and Sugar Cane Co, marking the 50th Anniversary of Toyo Enterprises in 2015. Dig it.

SPECS:

FABRIC:
50% rayon and 50% cotton, milled and printed in Japan.

DETAILS:
* Classic 1950’s casual shirt pattern.
* “ACTION PACKED” model, vintage inspired novelty print for the Man of action.
* ‘Shark Fin’ collar, typical French 1950’s ‘Col Requin
* Corozo wood buttons, aka ivory nut.
* Single chest pocket, matching graphic pattern.
* Narrow flat felled seams, chainstich.
* Rayon MF® x Sun Surf collab label.
* Made in Japan.

SIZING/FIT:

This cotton/rayon garment was professionally rinsed and steam pressed, and is ready to wear. Random fold marks from being packaged in the box will even out with wear, and the fabric will ‘flow’ into a natural drape rapidly.
The R’n’R shirt is designed to have a 50’s casual shirt type length. True to size, the shirt has quite a comfortable roomy fit. If you are usually a Medium in mfsc shirts, you are a Medium in the R’n’R shirt.

RnR Size Chart RnR-Fit

CARE:
Professional dry-clean only, from your local eco-friendly cleaning facility. This is a relatively fragile garment, prone to snagging and delicate. Wear accordingly. Do not hot-wash and not not machine dry.

SIZES:
Small
Medium
Large
X-Large
XX-Large

RETAIL $279.95

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.