Mister Freedom® “DUDE RANCHER” western snap shirt, “101” selvedge denim, FW2020 mfsc “TRUCK STOP” collection. Made in Japan.

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER Snap Shirt, “101” selvedge denim edition.
FW2020 mfsc TRUCK STOP collection.
Made in Japan.

Riding shotgun with the Rubber Duck for Fall 2020 is our DUDE RANCHER in a new skin, a nice and dry indigo denim twill. We are calling it “101” in reference to the famous U.S. Route 101 – or 101 freeway as it is called in So Cal – and as a nod to the bygone Montgomery Ward “101” Powerhouse workwear brand.
This 7.25 Oz. 2 x 1 selvedge twill is reminiscent of vintage Lee-Levi’s-Wrangler denim snap shirts, and enhanced by our choice of yellow/orange combo contrast stitching.

Our DUDE RANCHER pattern, previously released in black and white broadcloth (cotton poplin), printed shadow plaid, light indigo vat-dye chambray, and “Joan” woven plaid, is a Mister Freedom® spin on the traditional “western snap” shirt. The design features the expected western-style front and back curved yokes and arcuate panels. The playful “M” branding on the chest pockets is disguised as decorative stitching. The tricked-out forearm pattern and intricate one-piece elbow/cuff reinforcement diamond-shaped placket is quite a garment construction tour de force, for anyone who knows his/her way around a sewing machine.

The shirts buttons are painted metal snaps, reminiscent of 50’s Ranchcraft or Blue Bell shirts, initially featured on the 2013 MF® Sportsman printed flannel Camp Shirts. If pearl snap buttons are more-commonly associated with traditional western shirts, these metal snaps are a bit more subdued and utilitarian.

The DUDE RANCHER western snap shirt “101” denim is designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co.

FABRIC:
A dry 100% cotton indigo blue denim, 7.25 Oz., solid white selvedge ID, milled in Japan.

SPECS:
* An original mfsc pattern, inspired by traditional western-style shirts.
* Traditional western-wear arcuate front and back yokes.
* Attractive pointy pocket flaps, complementing the yoke pattern.
* 1950’s-style painted metal snaps (the paint will chip with age.)
* Yellow/orange combo contrast stitching.
* Original curvy “M” decorative stitching on pockets.
* Fancy diamond-shaped cuff/elbow reinforcement patch.
* Vintage style selvedge side gussets.
* Rounded shirt tails.
* 100% cotton hi-count stitching.
* Original MF® mfsc “TRUCK STOP” woven label.
* Made in Japan.

SIZING/FIT:
The “101” Denim DUDE RANCHER comes RAW/unwashed. This shirt is cut so that the measurements match the labeling after an initial cold soak/line dry. 
We recommend this usual protocol before wearing:

  • Cold soak for about 30-40mn, with occasional hand agitation.
  • Spin dry and line dry.
  • Hang until fully dry.

I personally opted for a SMALL, for a trim, traditional western “cowboy” shirt fit, sizing down from my usual Medium in mfsc shirting. I am 5.7’’ approx. 150 Lbs.

Note that this denim version of the DUDE RANCHER features slightly longer tails and arms than previous versions.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.

CHART

CARE:
Machine wash on DELICATE, cold water, mild eco-friendly detergent. Hang dry.
Wash with similarly-colored garments.
Do not use the washer’s heavy-duty cycle. Heat dryer is also not recommended and may result in excessive shrinkage.

Available RAW (unwashed)
Sizes
X-Small
Small
Medium
Large
X-Large
XX-Large

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2020

Mister Freedom® “DUDE RANCHER” western snap shirt, “Joan Plaid” flannel, FW2020 mfsc “TRUCK STOP” collection. Made in Japan.

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER Snap Shirt, “Joan” plaid flannel edition.
FW2020 mfsc TRUCK STOP collection.
Made in Japan.

Head over to Sesame Street, and get your ears on, Bubba! Imagine this CB convo:

A: “Breaker one-nine this here’s the Rubber Duck for that WATER HOLE capsule out of Shaky City. Put an eyeball on it good buddy! You gotta copy on me, C’mon?”

B: “That’s a 10-4 Rubber Duck, affirmative. Mercy sakes alive she’s a looker!
Well, looks like I got Evel Knievel on my donkey now, so i’ll back off the hammer. You too lil’ brother, stick to the double nickel, word is Kojak with a Kodak was spotted around your 20… Don’t feed the bears!”

A: “10-4 Bubba. Threes and eights. Keep the shiny side up. Over out.”

As a Four-Wheeler (a non-trucker) you probably missed a bit of the above exchange… But we’ve all watched Convoy and had the soundtrack as an ear worm at some point, and maybe made a few attempts at going full-on Rachet Jaw at karaoke? To brush-up on your 1970s Citizens Band (CB) radio lingo, here are a few clues to decode that convo:

Sesame Street: Channel 19, the “trucker channel” on CB radio.
Breaker One-Nine: prepping line when interrupting an ongoing convo on channel 19.
Rubber Duck: head vehicule of a convoy.
Water Hole: period slanguage for a highway Truck Stop.
Shaky City: Los Angeles.
10-4: copy that.
Double Nickel: 55 mph lane, speed limits fluctuate.
Evel Knievel on my donkey: motorcycle cop behind me.
10-20: one’s location
Bears: law enforcement in general.
Threes and eights: good luck/take care.
Keep the shiny side up: Safe driving, and keep the greasy side down.

Got a copy, good buddy?

Check out the “Over The Road” podcast and particularly this episode about the Trucking Industry history in the US, its place in American life, clarifying the concept of Wildcatters (aka independent trucker, owner operator, “gypsy”, scale-dodging outlaws with CB handles like “Bandit”, “Lone Ranger” etc) vs. Teamsters (Union drivers, more likely to be wearing company uniforms than western duds). The world of truckers – drivers as they refer to themselves, considered by some as the last of the cowboys – has also greatly contributed to American pop culture through the years, blessing us with no less than three volumes of Smokey and the Bandit, and other silver screen gems.
The 1979 documentary “On the Boulevard” gives a rare real-life glimpse of that industry at the time. The costume history-inclined can also find colorful period fashion statements in vintage Overdrive Magazine issues.

Now, about our shirt…
This iteration of our Dude Rancher shirt pattern leads the convoy (see what I did there) and introduces the Mister Freedom® x Sugar Cane Fall 2020 mfsc “TRUCK STOP” collection. This capsule draws inspiration from the colorful world of the American independent trucker, with Mid-West style influences spanning 1950s to 1970s. 

The DUDE RANCHER pattern is our spin on the traditional “western snap” shirt. It features the expected western-style front and back curved yokes and arcuate panels. The playful “M” branding on the chest pockets is disguised as decorative stitching. The tricked-out forearm pattern and intricate one-piece elbow/cuff reinforcement diamond-shaped placket is quite a garment construction tour de force, for anyone who knows his/her way around a sewing machine.

Our shirt features painted metal snaps, reminiscent of 50’s Ranchcraft or Blue Bell shirts, initially featured on the 2013 MF® Sportsman printed flannel Camp Shirts. If pearl snap buttons are more-commonly associated with traditional western shirts, these metal snaps are a bit more subdued and utilitarian.

The MF® Dude Rancher is already available in fine black and white broadcloth (cotton poplin), in a vibrant printed shadow plaid, and a light indigo vat-dye chambray.

We are introducing a new fabric this fall, an original plaid milled exclusively for us in Japan, and inspired by a beautiful 1950s Levi’s longhorn western shirt, belonging to a “Joan Saxe”, obviously a woman with exquisite tastes.

1950's vintage Levi's plaid shirt.

The vintage inspiration behind the fabric of the MF® Dude Rancher “Joan” plaid flannel.

Our interpretation of that vintage textile is a selvedge 8.25 Oz. woven plaid cotton flannel, with red and white dominant tones, and featuring actual indigo-dyed yarns in the weave. Our fabric, quite heavy and with a crisp dry hand, will over time fade to the tones of the vintage specimen.

The DUDE RANCHER western snap shirt “Joan” plaid flannel is designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co.

FABRIC:
Original 100% cotton woven plaid flannel, 8.25 Oz., selvedge, white and red dominant with indigo yarn highlights, milled in Japan exclusively for mfsc.

SPECS:
* An original mfsc pattern, inspired by traditional western-style shirts.
* Traditional western-wear arcuate front and back yokes.
* Attractive pointy pocket flaps, complementing the yoke pattern.
* 1950’s-style painted metal snaps (the paint will chip with age.)
* Tonal stitching.
* Original curvy “M” decorative stitching on pockets.
* Fancy diamond-shaped cuff/elbow reinforcement patch.
* Vintage style selvedge side gussets.
* Rounded shirt tails.
* 100% cotton hi-count stitching.
* Original MF® mfsc “TRUCK STOP” woven label.
* Made in Japan.

SIZING/FIT:
The “Joan” Plaid DUDE RANCHER comes RAW/unwashed. This shirt is cut so that the measurements match the labeling after an initial cold soak/line dry. 
We recommend this usual protocol before wearing:

  • Cold soak for about 30-40mn, with occasional hand agitation.
  • Spin dry and line dry.
  • Hang until fully dry.

I opted for a SMALL, for a trim, traditional western “cowboy” shirt fit (5.7’’ approx. 150 Lbs), sizing down from my usual Medium in mfsc shirting.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

CARE:
Machine wash on DELICATE, cold water, mild eco-friendly detergent. Hang dry.
Wash with similarly-colored garments.
Do not use the washer’s heavy-duty cycle. Heat dryer is also not recommended and may result in excessive shrinkage.

Available RAW (unwashed)
Sizes
X-Small
Small
Medium
Large
X-Large
XX-Large

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®
©2020

Mister Freedom® x Sugar Cane mfsc FW2020 collection preview: “TRUCK STOP”, “WATERFRONT SURPLUS”, and “SPORTSMAN” (made in USA and Japan)

FW2020 Mister Freedom® x Sugar Cane Co “TRUCK STOP”.

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “TRUCK STOP” FW2020 mfsc collection ©2020

 

FW2020 Mister Freedom® x Sugar Cane Co “SURPLUS” catalog.

Mister Freedom® x Sugar Cane “SURPLUS” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “SURPLUS” FW2020 mfsc collection ©2020

 

FW2020 Mister Freedom® x Sugar Cane Co “WATERFRONT SURPLUS”.

Mister Freedom® x Sugar Cane “WATERFRONT SURPLUS” FW2020 mfsc collection ©2020

Mister Freedom® x Sugar Cane “WATERFRONT SURPLUS” FW2020 mfsc collection ©2020

 

FW2020 Mister Freedom® x Sugar Cane Co “SPORTSMAN” catalog.

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

MF® Ball-T color options, “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Mister Freedom® x Sugar Cane “SPORTSMAN” FW2020 mfsc catalog ©2020

Dear Friends,

Hope everyone is faring well under the circumstances, staying healthy, sane and positive. I won’t dwell on current events as your news sources are probably handling that daily, just hoping you are finding ways to navigate through these uncharted waters well, and safely.

We’ve kept on truckin’! Here are the fruits of our Mister Freedom® x Sugar Cane (mfsc) collaboration this Fall 2020. The line-up this season consists of the following groupings, produced in Japan and USA (regrouped in the above photos by “stories” rather than Country of Origin, with some style crossovers.)

TRUCKSTOP” is a new capsule, drawing inspiration from the colorful world of the American independent trucker, with Mid-West style influences spanning 1950s to 1970s. Think Smokey & The Bandits, Convoy, Citizens Band Radio (CB), vintage Overdrive magazines, River Rat and the 1973 US trucker strike
Made in Japan, the line-up includes:
a) PIONEER Jacket:
* Midnight denim, selvedge 16 Oz. indigo warp x black weft.
* Wool plaid, 21 Oz.
b) DEPUTY Pants:
* Midnight denim, selvedge 16 Oz. indigo warp x black weft.
* NOS brushed Dobby stripe, brown.
c) DUDE RANCHER Shirt:
* “Joan” woven plaid, selvedge, 8.25 Oz.
* Indigo denim, selvedge 7.25 Oz.
d) MAVERICK Jacket:
* “Malibu” denim, selvedge 12 Oz.
* “Ice-Blu” denim, selvedge 12 Oz.
* “Malibu” x “Ice-Blu” combo.

WATERFRONT SURPLUS” is an old mfsc favorite, a nautical grouping inspired by 1930’s US Navy and French Marine Nationale utility uniforms, local-made and custom-tailored dungarees, with the usual liberties we take with military-inspired classics. Made in Japan, this line-up includes:
a) PRIVATEER Roll-Neck:
* Cotton rib, indigo-dyed.
* Cotton rib, natural.
b) MF37 SNIPES Shirt:
Blue chambray, BR selvedge 5 Oz.
c) MF51 FIELD Shirt:
* Melton wool, 10 Oz., navy blue.
* Melton wool, 10 Oz., indigo-dyed.
d) NCT CHINOS:“Okinawa” selvedge denim, 12 Oz.

“SURPLUS” is our on-going catalog of original classics and mfsc re-issues. Made in Japan, FW2020 additions include:
a) ROAMER Car Coat:
Heavy wide-wale corduroy, old black, 14 Oz. (w/ Troy blanket lining.)
b) SECOYA Shirt:
Heavy flannel, indigo-dyed yarns, selvedge, 8.25 Oz.

The SPORTSMAN” is our on-going catalog of original classics. Made in USA, FW2020 additions include:
a) ARISTOCRAT Shirt:
* Cotton Oxford, selvedge, blue.
* Cotton Oxford, selvedge, white.
b) Continental Sportcoat and Trousers “RIVE GAUCHE”:
Heavy corduroy, cognac brown.
c) BALOO Jacket:
Combination black tea-core cowhide and brown sheepskin panels.
d) RANCH BLOUSE & CALIFORNIAN Lot.64:
SC66 indigo denim, selvedge 14 Oz., NOS plaid pocketing.
e) CALIFORNIAN Lot.674:
“Hawaii” indigo denim, selvedge 14 Oz.
f) FEED Cap:
* 6 Panel pattern, NOS selvedge denim.
* 5 Panel pattern, orange mesh & “Malibu” selvedge denim.
g) BALL-T’s:
Tubular “Stanley” all-cotton slubby jersey knit.
* Black body / white sleeves.
* Black body / royal blue sleeves.
* Royal blue body / white sleeves.
h) TOPSIDERS:
New Old Stock (NOS) 100% cotton herringbone twill, 8.5 Oz., brown (gunpowder tea color).

As always, besides the classic vintage style references, the common thread in all these original garments is our on-going commitment to ethical manufacturing and resistance to fast fashion.

Drop dates for this latest Mister Freedom® x Sugar Cane SS2020 mfsc line-up are in the coming months. We are expecting deliveries between August and September 2020, as Japan and USA factories gradually complete production. Feel free to contact sales@misterfreedom.com with questions you may have, although full specs will only be available at the time each garment is released and documented on this blog.

Lastly, I know that you, as a consumer, have many options in selecting menswear apparel to match your aesthetics, ethics, and budget. I am therefore particularly grateful and indebted to all our supportive patrons, who have yet-again made another season of mfsc possible.
Thank you for supporting creativity, for keeping small businesses in business, and for
making us look good.
Stay safe and stay cool my friends.

Love from Sunny California,

c

?✌????

Christophe Loiron
Mister Freedom®
7161 Beverly Blvd.
Los Angeles, CA 90036
USA
(t) 323.653.2014
www.misterfreeedom.com