Mister Freedom® “DUDE RANCHER” western snap shirt, “101” selvedge denim, FW2020 mfsc “TRUCK STOP” collection. Made in Japan.

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER snap shirt FW2020 ©2020

Mister Freedom® DUDE RANCHER Snap Shirt, “101” selvedge denim edition.
FW2020 mfsc TRUCK STOP collection.
Made in Japan.

Riding shotgun with the Rubber Duck for Fall 2020 is our DUDE RANCHER in a new skin, a nice and dry indigo denim twill. We are calling it “101” in reference to the famous U.S. Route 101 – or 101 freeway as it is called in So Cal – and as a nod to the bygone Montgomery Ward “101” Powerhouse workwear brand.
This 7.25 Oz. 2 x 1 selvedge twill is reminiscent of vintage Lee-Levi’s-Wrangler denim snap shirts, and enhanced by our choice of yellow/orange combo contrast stitching.

Our DUDE RANCHER pattern, previously released in black and white broadcloth (cotton poplin), printed shadow plaid, light indigo vat-dye chambray, and “Joan” woven plaid, is a Mister Freedom® spin on the traditional “western snap” shirt. The design features the expected western-style front and back curved yokes and arcuate panels. The playful “M” branding on the chest pockets is disguised as decorative stitching. The tricked-out forearm pattern and intricate one-piece elbow/cuff reinforcement diamond-shaped placket is quite a garment construction tour de force, for anyone who knows his/her way around a sewing machine.

The shirts buttons are painted metal snaps, reminiscent of 50’s Ranchcraft or Blue Bell shirts, initially featured on the 2013 MF® Sportsman printed flannel Camp Shirts. If pearl snap buttons are more-commonly associated with traditional western shirts, these metal snaps are a bit more subdued and utilitarian.

The DUDE RANCHER western snap shirt “101” denim is designed in California by Mister Freedom® and manufactured in Japan by Sugar Cane Co.

A dry 100% cotton indigo blue denim, 7.25 Oz., solid white selvedge ID, milled in Japan.

* An original mfsc pattern, inspired by traditional western-style shirts.
* Traditional western-wear arcuate front and back yokes.
* Attractive pointy pocket flaps, complementing the yoke pattern.
* 1950’s-style painted metal snaps (the paint will chip with age.)
* Yellow/orange combo contrast stitching.
* Original curvy “M” decorative stitching on pockets.
* Fancy diamond-shaped cuff/elbow reinforcement patch.
* Vintage style selvedge side gussets.
* Rounded shirt tails.
* 100% cotton hi-count stitching.
* Original MF® mfsc “TRUCK STOP” woven label.
* Made in Japan.

The “101” Denim DUDE RANCHER comes RAW/unwashed. This shirt is cut so that the measurements match the labeling after an initial cold soak/line dry. 
We recommend this usual protocol before wearing:

  • Cold soak for about 30-40mn, with occasional hand agitation.
  • Spin dry and line dry.
  • Hang until fully dry.

I personally opted for a SMALL, for a trim, traditional western “cowboy” shirt fit, sizing down from my usual Medium in mfsc shirting. I am 5.7’’ approx. 150 Lbs.

Note that this denim version of the DUDE RANCHER features slightly longer tails and arms than previous versions.
Please refer to sizing chart for approximate raw/soaked measurements. Soaked = 30mn cold soak, spin dry and line dry.


Machine wash on DELICATE, cold water, mild eco-friendly detergent. Hang dry.
Wash with similarly-colored garments.
Do not use the washer’s heavy-duty cycle. Heat dryer is also not recommended and may result in excessive shrinkage.

Available RAW (unwashed)

Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World.
Email sales@misterfreedom.com or call 323-653-2014 with any questions unanswered above.
Thank you for your support.

Christophe Loiron
Mister Freedom®



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