Mister Freedom® x Sugar Cane SPRING 2011 Collection: “Les APACHES”

GrandsMagasinsMfSc


And now, Mesdames et Messieurs…

MFSC  Spring 2011 “Les APACHES”

The Paris of the Belle Époque (1900s) saw the emergence of a certain type of street outcasts. They lived in secret dens in the seedy and dimmed outskirts of the City of Lights, abhorred honest labor, hunted the Faubourgs and Quartier de Halles, and danced in local Guinguettes and dives, decked out in flamboyant outfits.

They were called Les Apaches

Issued from the French lower working class, with a lack of education and absence of Future, they regrouped in loosely organized neighborhood gangs. Abiding by their own hoodlum code of honor, they woke up late, spoke the obscure slang Jare, and wore specific flashy clothes. Their dandy accoutrement combined with intimidating attitudes imposed both respect and fear from the Parisians and their police.

For 30 years, Paris’ Apaches gangs marked their territories by terrorizing honest bourgeois citizens, committing petty  larceny, pimping and street fighting their lives away. For those who had ducked the knife and the bullet that bared their name or the ravage of the “Grande Guerre” (WW1), it was the inevitable outcome of Biribi or the Bagne de Cayenne.

In the 1920’s one a many high society dame was spotted mingling with charismatic Apache groups in local Java dance halls, letting her hair down in a famous Dance Apache, immortalized later by Hollywood (“Charlie Chan in Paris”, 1935) and several Broadway Shows. The French movie Casque d’Or (1953) relates a true story of a famous Apache event that took place in 1905.

Bourgeois newspapers of the period and universal fascination with the underworld turned the reign of the Apaches into a mix of myth and imagery that will forever mark the Paris of the 1900s to 1930s…

 

These are the premises and backdrop of the MISTER FREEDOM® x SUGAR CANE Spring 2011 Collection.

Influenced by early French haberdashery and work clothes, European tailoring and Old World silhouettes, this new venture is a departure from the “Americana” inspiration of previous seasons. After extensive research and development we turned a corner onto an unfamiliar avenue (Rue de la Grande Truanderie?) to offer this new look of the Old World…

The collection includes:
* Fancy shirting in printed calico fabrics, cotton jacquard, indigo “Métis” (cotton/linen weave) and pastel color dyed cotton pique.
* French workman outfits in cotton/linen indigo “Métis” twill and indigo ticking.
* Fancy city clothes in intricately woven stripe cotton fabrics.

 

More to come….

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